Report: Pricing, packaging, promos key to sub retention
Recurly, a direct-to-consumer subscription management and recurring billing platform, has released its 2023 State of Subscriptions report, based on data from more than 2,200 Recurly merchants that support more than 55 million active monthly subscribers around the globe. Subscriber retention remains a primary focus area for subscription-based businesses. Given that churn rates are a reflection […]