Advanced Television

super bowl

ESPN draws best MNF audience since 1996

ESPN’s presentation of the Super Bowl LVII rematch between the Philadelphia Eagles and Kansas City Chiefs on November 21st was the most-watched Monday Night Football (MNF) game in 27 years, drawing more than 29 million viewers (ESPN, ABC, ESPN2, ESPN+, ESPN Deportes and NFL+) in the US. The audience of 29,021,000 viewers is the television […]

November 23, 2023

IMG to represent NFL rights in Asia, Europe

IMG has secured an agreement to exclusively manage the NFL’s media rights in 30+ international markets across Asia and Europe from 2024.  The three-year deal will see IMG manage the NFL’s network of broadcast deals across the territories for its current rights cycle. IMG will also provide strategic advice and guidance on the local media […]

September 28, 2023

Fox $50m loss on Dominion settlement

Fox Corporation has reported financial results for the three months ended March 31st 2023. The company posted total quarterly revenues of $4.08 billion (€3.7bn), an 18 per cent increase from the $3.46 billion reported in the prior year quarter. Advertising revenues increased 43 per cent, primarily reflecting the impact of Super Bowl LVII, a higher volume […]

May 9, 2023

Black named Edgio’s CTO/GM Media

Edgio, the platform of choice for speed, security and simplicity at the edge, has appointed Eric Black as CTO/General Manager, Media. Having been at the forefront of digital video and live event streaming with NBCUniversal for more than twenty years, Black joins Edgio to lead the company’s growth in delivering linear, live and on-demand video […]

March 27, 2023

Netflix orders NFL Quarterback docuseries

Netflix has announced its first partnership with the NFL: a new docu-series called Quarterback that will take a unique look at each season, told through the lens of NFL quarterbacks. The series features exclusive, unprecedented access to the likes of Patrick Mahomes, Kirk Cousins and Marcus Mariota from the beginning of the 2022 season to […]

February 23, 2023By Nik Roseveare

Vevo: Rihanna video views up 4x following Super Bowl

Vevo has shared viewership lift stats around Rihanna’s music videos following her Super Bowl performance on February 12th. On Super Bowl Sunday, the halftime performer’s overall catalogue on Vevo saw a 348 per cent lift in viewership (or 4x the average views) compared to the prior 10 Sundays. The following day, she still had a […]

February 17, 2023

Data: US app installs surge on Super Bowl day

Super Bowl LVII on February 12th brought in an average 113 million TV viewers, according to Nielsen. But consumers weren’t merely tuning in, they were also turning to their mobile devices to make the most of Super Bowl Sunday – from ordering food to placing bets and even shopping. Mobile marketing analytics platform Adjust analysed […]

February 15, 2023

Data: Super Bowl viewership up 20% in US

Approximately 124 million viewers across the US tuned into Super Bowl LVII on February 12th to witness the Kansas City Chiefs narrowly defeat the Philadelphia Eagles in high-scoring encounter. To better understand the reach of the event, AdImpact has provided an analysis of viewership trends throughout the game: In the first quarter, viewership spiked at […]

February 14, 2023

SSIMWAVE: FOX Sports App a big winner at Super Bowl LVII

Viewers using the FOX Sports App were the big winners during the 2023 Super Bowl, according to SSIMWAVE, an IMAX company, that used its Emmy Award-winning technology to measure video quality of more than a half-dozen broadcast and OTT streams of The Big Game. SSIMWAVE’s patented technology that replicates the human visual system scored the […]

February 14, 2023

Data: Super Bowl stream delay worse than 2022

Phenix, the video delivery specialist, measured the delays from the field-of-play to streaming services Fubo, Hulu, YouTubeTV, Fox Sports, NFL+ and DirecTV during the 2023 Super Bowl on February 12th as the Kansas City Chiefs defeated the Philadelphia Eagles in a closely contested encounter. Phenix’s data showed 54+ second delays across the board for streaming […]

February 13, 2023By Nik Roseveare