Advanced Television

super bowl

Survey: US sports fans prefer ad experience on OTT over linear

Integral Ad Science (IAS), a global player in digital media quality, has released research showing that most US consumers feel that their ad experience is better on digital streaming platforms than traditional TV when watching major sporting events. IAS surveyed over 1,100 US consumers and examined how consumer viewership and ad experience differ on traditional […]

April 29, 2022

Report: Significant audience drop for US broadcast news

Despite changing viewing habits, national television remains a dominating medium for entertainment and news-gathering purposes in the US. National TV still has the broadest reach with live broadcasts like Super Bowl LVI drawing nearly 72 million unique US households. This is according to Comscore’s latest TV Trends report, which uses Comscore TV National Measurement to […]

April 21, 2022

Data: Big screen dominates Super Bowl streaming

The latest Plume IQ, a monthly reveal of data-driven intelligence and customer-focused insights from personalised communications services provider Plume, explores the increase in data consumption across streaming devices on Super Bowl Sunday, the highest-viewed American television broadcast event of the year. The data shows that the TV ‘big screen’ still dominates this big day for […]

April 20, 2022

WrestleMania trumps Super Bowl on social media

WrestleMania 38 has already proven to be a huge success for WWE, setting attendance and revenue records – and now data shows it also set new social media records. Stephanie McMahon, WWE’s Chief Brand Officer, commented: “As the numbers continue to come in, WrestleMania 38 has now broken social media records, beating out Super Bowl […]

April 12, 2022By Nik Roseveare

Research: Prime US penetration now 45%

Research from Parks Associates’ Video Services Dashboard reveals that as of Q3 2021, Prime Video’s subscriber penetration rate is at 45 per cent of US Internet households. The most recent update of the firm’s OTT Video Market Tracker recaps top industry and consumer trends, including Amazon Prime’s recent price rate increase. “Amazon’s Prime pricing rise, […]

April 8, 2022

Report: Cable & broadcast news viewing spikes 54%

Nielsen has announced that The Gauge, its monthly total TV and streaming snapshot, revealed that in February 2022, both cable and broadcast news viewing in the US spiked as Russia invaded Ukraine. Cable viewing increased 54 per cent during the last week of February, helping news gain one-fourth of all cable consumption, representing a 16.5 […]

March 18, 2022

iSpot acquires Tunity

Marking its third major acquisition in 14 months, real-time TV measurement company iSpot is expanding its cross-platform viewing verification capabilities through the acquisition of Tunity, the TV-viewing solutions and analytics company that measures consumer viewing habits in public locations nationwide. In Tunity, iSpot says it picks up an innovative company with network and brand adoption […]

March 3, 2022

Silver Spoon hires Cardetti

Silver Spoon continues to augment its real-time animation and virtual production capabilities with the hiring of new Head of Production, Angela Cardetti. The recent enlistment follows the studio’s expansion of operations to Los Angeles in addition to their New York base. Silver Spoon continues to lead the virtual production industry, supporting broadcast projects like the […]

February 28, 2022

Data: Record January ad-spend in US

January 2022 ad spend in the US surpassed January 2021 by $1.1 billion, growing +19 per cent year-over-year, hitting a new record high for the month. This is according to Standard Media Index (SMI) who captures actual invoicing data from all major holding companies and most major independents, representing 95 per cent of national brand […]

February 18, 2022

Data: Super Bowl ads reached 106m viewers

According to results from iSpot.tv’s second-by-second cross-platform measurement, Super Bowl LVI, which ran from 6:33-10:09 ET on February 13th, drew an average minute audience of 121 million viewers. Americans tuned in to watch the LA Rams defeat the Cincinnati Bengals on NBC, Telemundo and Peacock, in homes and public venues across America. Full Game Insights: […]

February 16, 2022