Data on sponsor brand success during the Super Bowl LVIII broadcast on February 1th has been outlined in a report from Relo Metrics, providing insight into brand sponsor performance on and off the field during the game telecast.As the most-watched sports league in the US, the NFL stands head and shoulders above the other leagues. […]
Super Bowl LVIII averaged 514k viewers on Sky, which makes it the most watched Super Bowl on record for Sky ahead of last years which averaged 344k (+49 per cent). The game on February 11th was also the most watched NFL match ever on Sky ahead of Bills v Bengals in the playoffs in 2023 […]
More than 1,800 Viasat-enabled flights around the world took to the skies on February 11th, and passengers on board had the best seats in the house – streaming the SuperBowl LVIII game live to their seats at 35,000 feet in the air. While the total number of passengers might only be measured as a few […]
Super Bowl LVIII was the most-watched TV broadcast in the US since the Moon landing in 1969. The February 11th showdown, which saw the Kansas City Chiefs defeat the San Francisco 49ers in overtime, averaged 123.4 million viewers, according to Nielsen ratings released by CBS. The event in Las Vegas surpassed the previous most-watched Super […]
Data from Phenix reveals the streaming delays viewers in the US experienced during Super Bowl LVIII. Phenix measured the delays from the field-of-play to NFL+ mobile, CBS on YouTubeTV, CBS on Hulu+ Live TV, DirecTV Stream, CBS on fuboTV, Paramount+ and ViX / ViX+ clocking in at an average of over one minute across the […]
System1, the creative effectiveness platform, surveyed more than 10,000 Americans on this year’s Super Bowl ads, and Michelob, Reese’s and Hellmann’s emerged as the public’s favourites. System1’s Test Your Ad platform tests consumers’ emotional responses throughout an ad, assigning creative a score of 1.0 to 5.9 Stars based on long-term brand-building potential. Ads that make […]
Taylor Swift has caused a 203 per cent surge in the Super Bowl’s addressable audience in the UK. The data, from advertising technology firm Quantcast, shows the focus on Swift’s relationship with Kansas City Chiefs tight end, Travis Kelce, has clearly shaped the addressable audience. In the first week of February 2023, just 4.2 per […]
Advertisers are bringing the laughs to win over audiences with their gameday spots as Super Bowl LVIII approaches on February 11th. According to data from System1, The Creative Effectiveness Platform, Michelob ULTRA, Hellmann’s and T-Mobile currently rank as the public’s favourite (and thus most effective) big game ads. System1’s Test Your Ad platform tests consumers’ […]
Ahead of Super Bowl LVIII on February 11th, DAZN, the sports streaming service and global home of NFL Game Pass (excluding US and China), has heralded Super Bowl LVIII “as the most internationally accessible of all time”. Existing fans, and those new to the sport, can sign up for the entire Super Bowl LVIII event […]
ESPN’s presentation of the Super Bowl LVII rematch between the Philadelphia Eagles and Kansas City Chiefs on November 21st was the most-watched Monday Night Football (MNF) game in 27 years, drawing more than 29 million viewers (ESPN, ABC, ESPN2, ESPN+, ESPN Deportes and NFL+) in the US. The audience of 29,021,000 viewers is the television […]