Toyota’s Upstream commercial was the most effective ad of Super Bowl LV, according to research from Unruly. A study by the advertising platform found the ad from the autos brand, which features 13-time Paralympic gold medalist Jessica Long, was the campaign most likely to have the biggest impact on brand and business metrics. Tremor International company Unruly used […]

A survey from ENGINE Insights has found that 69 per cent of Americans watched Super Bowl LV on a Smart TV on February 7th. Some 40 per cent of them watching via a Samsung TV, 21 per cent on LG devices, 11 per cent on Vizio and only 8 per cent on Sony. Over half […]

Viewership for the Super Bowl and all of its associated programming was down year-over-year, with households tuning-in for the game itself down 15 per cent, according to data from Samba TV. Some 32 million households tuned in, down from 37.6 million in 2020. Here’s how all of the programming looked on Sunday night: Super Bowl […]

As this year’s Super Bowl approaches, insights platform DISQO surveyed over 8,000 people in the US to determine plans to watch, excitement levels and interest in brand ads during the game. Super Bowl LV takes place on February 7th and sees the Tampa Bay Buccaneers take on the Kansa City Chiefs at the : Raymond […]

At a time when large gatherings are limited, finding ways to bring people together safely, in-person and virtually, is more important than ever. Accordingly, US telco Verizon is using the power of the 5G built right to elevate the Super Bowl LV fan experience and make it accessible whether at the game or at home. […]

A number of big brands, including Coke, Hyundai, Budweiser and Pepsi, will not advertise their products during this year’s Super Bowl. Ad firms say the pandemic has made finding the right message difficult – a problem also further stoked by ongoing racial and political upheaval. Other firms are struggling with financial hits caused by the […]

Amazon Web Services (AWS), an Amazon company, and the National Football League (NFL) have announced they will debut six new insights through the NFL’s Next Gen Stats platform powered by AWS during the September 10th season kick-off game between the Houston Texans and the Super Bowl Champion Kansas City Chiefs. The new advanced stats will […]

In a new three-year partnership with the National Football League (NFL) and ViacomCBS Networks International (VCNI), Channel 5 will bring live Monday Night Football back to free-to-air television and air a brand new Sunday morning magazine programme. The multiplatform deal, made in partnership with Velocity, VCNI’s branded content studio, will also see new and unique […]

Sky and the NFL have agreed a new five-year deal to broadcast the NFL, and for the first time ever the US league will partner with an international broadcaster to launch a channel entirely dedicated to the sport. The agreement marks the 25th anniversary of live NFL coverage on Sky Sports and will see the […]