Advanced Television

super bowl

Data: Super Bowl ads reached 106m viewers

According to results from’s second-by-second cross-platform measurement, Super Bowl LVI, which ran from 6:33-10:09 ET on February 13th, drew an average minute audience of 121 million viewers. Americans tuned in to watch the LA Rams defeat the Cincinnati Bengals on NBC, Telemundo and Peacock, in homes and public venues across America. Full Game Insights: […]

February 16, 2022

Data: Over 25% of US homes watched Super Bowl LVI

Samba TV, the global provider of omniscreen advertising and analytics, has released US linear television and streaming viewership data from the February 13th LA Rams vs Cincinnati Bengals Super Bowl. The viewership data from Samba TV’s device footprint found that this year’s championship game scored significant viewership increases from 2021. Some 36 million US households, […]

February 15, 2022

Research: 62% Americans plan to watch Super Bowl

Attest, a consumer research platform, has revealed how Americans will take in this year’s Super Bowl. With last year’s Super Bowl clocking in at 96 million viewers, the lowest since 2007, the research from Attest finds the majority of Americans (62 per cent) plan to watch the game this year. Just 13 per cent of […]

February 9, 2022

Foo Fighters post-Super Bowl VR concert

Rock group Foo Fighters will be playing an exclusive concert in Horizon Venues Immediately following this year’s Super Bowl on February 13th. The event will be produced by Supersphere, and directed by celebrated music video director Mark Romanek. Shot specifically for multi-format in VR and 2D, with cameras of multiple geometries positioned around the stage […]

February 9, 2022

Survey: 42% watch Super Bowl specifically for ads

Ahead of Super Bowl LVI, Advocado has released a survey detailing American media consumption and brand engagement behaviour following TV ad exposure. Nearly half of individuals (49 per cent) use two or more screens while watching football, and 69 per cent use a second screen – typically a mobile device or laptop – after seeing […]

February 4, 2022

NBC: “Super Bowl LVI ad spots sold out”

Ahead of NBC Sports’ presentation of Super Bowl LVI in the US on February 13th, NBCUniversal has announced that Super Bowl LVI is officially sold out of every in-game unit across NBC, Telemundo and all digital platforms including Peacock, with only a handful of pre-game spots remaining.  “The NFL has never been stronger and has […]

February 4, 2022

Survey: US sports viewers frustrated with ‘live’ streams

US sports viewers are frustrated with latency issues when watching a ‘live’ sporting event according to research conducted by Phenix, When shown a video that depicts delays at various intervals compared to the live feed at the stadium, US sports viewers were frustrated with the delays in the stream while watching the game. Of those […]

January 26, 2022

NBCU names 1st One Platform partner

NBCUniversal has agreed what it describes a “multi-year landmark deal” with that will make the real-time measurement company one of its preferred partners for quantifying and unifying cross-screen media consumption, reach and impressions across its One Platform. will support NBCUniversal’s audience verification initiatives for both ads and programme ratings. These currency tests will […]

January 13, 2022

The Weeknd tops Vevo’s UK music video chart 2021

Vevo, the music video network, has released second part of its annual year-end look back on music video viewership, highlighting the top music videos of the year globally and in the UK. Both worldwide and in the UK, The Weeknd’s Save Your Tears tops the list, with 615 million views globally and 21.28 million views […]

December 13, 2021

Pixotope appoints Leadsom

Pixotope, the mixed reality solution for live media production, has appointed Sam Leadsom as its VP for Global Business Development in Sports. The strategic appointment outsets the company’s new vertical focused on sports, showcasing its continued efforts to deliver virtual production solutions for global broadcast sports. A senior executive with 30 years’ experience in delivering […]

July 14, 2021