Ampere Analysis forecasts that the number of households taking at least one subscription OTT service in Western Europe is set to surpass North America in 2024, with the UK and Germany driving much of this growth. North America (US plus Canada) will fall to the world’s third-largest geographic region for streaming homes after Asia, and […]

Global OTT TV episode and movies revenues will reach $215 billion (€200bn) in 2029, up by $53 billion – or 33 per cent – from $162 billion in 2023, according to the Global OTT TV and Video Forecasts report from analyst firm Digital TV Research. The US will remain the dominant territory by some distance. […]

Asia Pacific OTT TV episodes and movie revenues will reach $49 billion (€45.7bn) in 2029, up from the $34 billion recorded in 2023, according to the Asia Pacific OTT TV and Video Forecasts report from analyst firm Digital TV Research. This comes despite China, the world’s second largest market, maturing rapidly and India experiencing SVoD […]

Research from global consultancy Simon-Kucher into consumer streaming behaviour and preferences reveals that the current perceived price-value positioning leaves little headroom for straightforward price increases. Price increases without also increasing the perceived product value could be costly for both global and local streaming providers, leading to risks of cancelations in a competitive market. “With subscribers […]

Germany will have more SVoD subscriptions than the UK by the end of this year, with the gap between the two countries growing from then on, according to a report from Digital TV Research. Western Europe is forecast to have 273 million SVoD subscriptions by 2029, up from 210 million by end-2023. From the 63 […]

More than a third (35 per cent) of people with access to a SVoD service in the UK are sharing at least one of their services with others outside their home, according to a Deloitte report. Deloitte also notes that subscription sharing has also become more formalised, with a quarter of users (25 per cent) […]

Eastern Europe will have 68 million SVoD subscriptions by 2029, up by 27 million on 2023, according to the Eastern Europe OTT TV & Video Forecasts report from analyst firm Digital TV Research. Russia will generate 12 million of the additional subscriptions, with Poland bringing in an extra 6 million. The top platform by subscribers […]

Research from Aluma Insights finds one-sixth of adults that subscribe to subscription video-on-demand (SVoD) services regularly ‘hop’ between these apps, signing up for a service for a limited time—usually less than three months—then cancelling once a specific end is met (e.g., watching one show, movie or a season of shows then cancelling). In 2017, only […]

Analysts at insights firm Antenna have sought to establish whether the spike in Netflix sign-ups they observed immediately following the company’s password sharing crackdown that started rolling out in the US in late May 2023 has continued. “In a word, yes,” asserts Brendan Brady, Content Strategy Associate at Antenna, noting that Netflix commanded 2.6 million […]

OTT TV episode and movie revenues for 19 Latin American countries will increase by $7 billion (€6.4bn) between 2023 and 2029 to reach $17 billion, according to the Latin America OTT TV and Video Forecasts report from analyst firm Digital TV Research. From the additional revenues, SVoD will provide $2.8 billion and AVoD $3.5 billion. […]