TV advertising agency Marketing Architects has announced a new proprietary capability, called Smart Targeting, to solve some of the targeting challenges facing Connected TV advertisers. When viewers find ads relevant, they’re more likely to pay attention, engage, and make a purchase, leading to better campaign performance. However, for CTV campaigns, targeting relevant audiences based on third-party […]
Video software company, Synamedia, has announced that beIN Media Group has selected Synamedia Iris for the launch of a new broadcast advertising offering that is the first of its kind in the Middle East & North Africa (MENA). Using the Synamedia Iris addressable advertising platform, beIN will be able to create new, targeted advertising inventory […]
AMA, a specialist in creative and personalisation for digital audio advertising, has revealed insights from its survey of over 1,000 US consumers about their podcast listening habits and advertising preferences. Conducted in January, the survey uncovers the pivotal role of social media in podcast discovery. Additionally, it sheds light on listeners’ preferences for ad formats […]
Samba TV, a provider of TV technology for audience data and omniscreen measurement, has unveiled new technology to arm political advertisers with next day precision ad targeting to better reach shifting voting audiences at the regional, state, and national level throughout the 2024 US political season. Yahoo and TelevisaUnivision, two early adopters of the new […]
Adform, the media buying platform, and Samba TV, a provider of TV technology for audience data and omniscreen measurement, have announced the launch of new CTV targeting capabilities and audience segments on Adform’s DSP. This is the latest innovation in Adform and Samba TV’s longstanding relationship. The new offering will be available on Adform’s platform […]
Magnite and Experian have formed a strategic integration to enhance cross-device audience targeting in the advertising industry. Magnite, the independent sell-side platform, and Experian, a player in consumer data and identity solutions, aim to optimise advertising capabilities by activating Experian’s Consumer View in Magnite Access, an omnichannel audience product suite. This marks one of Experian’s […]
Supponor, a specialist in virtual advertising industry, has announced that Spanish La Liga F El Clásico will mark the first-ever use of virtual technology in a women’s football match. This initiative includes the activation of virtual on both 1st and 2nd LED row combined (one animation only split between the two rows, so called domination) […]
Major industry players are taking action to firmly deploy the HbbTV specification for Targeted Advertising, HbbTV-TA, in the European market, opening possibilities for new monetisation opportunities for broadcasters, advertisers and manufacturers. This was one of the developments discussed at the recent 10th HbbTV Symposium and Awards 2022. The event was attended by around 200 participants […]
Data reveals that 75 per cent of US and UK consumers are not comfortable purchasing from a brand with poor personal data ethics. The survey, conducted by The Harris Poll on behalf of Permutive and consisting of over 3,000 US and UK based adults, shows consumers are concerned about their data privacy, being tracked online, […]
The HbbTV Association, a global initiative dedicated to providing open standards for the delivery of advanced interactive TV services, has announced the release of a new version of the HbbTV Conformance Test Suite.The new version, v2022-1, is the first major release of the Test Suite in 2022. The release contains 3,002 test cases in total, […]