Advanced Television

targeted advertising

Adform, Samba TV propel CTV targeting capabilities

Adform, the media buying platform, and Samba TV, a provider of TV technology for audience data and omniscreen measurement, have announced the launch of new CTV targeting capabilities and audience segments on Adform’s DSP. This is the latest innovation in Adform and Samba TV’s longstanding relationship. The new offering will be available on Adform’s platform […]

January 16, 2024

Magnite, Experian strategic integration

Magnite and Experian have formed a strategic integration to enhance cross-device audience targeting in the advertising industry. Magnite, the independent sell-side platform, and Experian, a player in consumer data and identity solutions, aim to optimise advertising capabilities by activating Experian’s Consumer View in Magnite Access, an omnichannel audience product suite. This marks one of Experian’s […]

December 13, 2023

FC Barcelona, Supponor launch virtual ad capabilities

Supponor, a specialist in virtual advertising industry, has announced that Spanish La Liga F El Clásico will mark the first-ever use of virtual technology in a women’s football match. This initiative includes the activation of virtual on both 1st and 2nd LED row combined (one animation only split between the two rows, so called domination) […]

November 17, 2023

HbbTV Targeted Ad deployment boosted

Major industry players are taking action to firmly deploy the HbbTV specification for Targeted Advertising, HbbTV-TA, in the European market, opening possibilities for new monetisation opportunities for broadcasters, advertisers and manufacturers. This was one of the developments discussed at the recent 10th HbbTV Symposium and Awards 2022. The event was attended by around 200 participants […]

November 24, 2022

Survey: 74% concerned about brands tracking online behaviour

Data reveals that 75 per cent of US and UK consumers are not comfortable purchasing from a brand with poor personal data ethics. The survey, conducted by The Harris Poll on behalf of Permutive and consisting of over 3,000 US and UK based adults, shows consumers are concerned about their data privacy, being tracked online, […]

July 21, 2022

HbbTV releases v2022-1 of Conformance Test Suite

The HbbTV Association, a global initiative dedicated to providing open standards for the delivery of advanced interactive TV services, has announced the release of a new version of the HbbTV Conformance Test Suite.The new version, v2022-1, is the first major release of the Test Suite in 2022. The release contains 3,002 test cases in total, […]

April 6, 2022

Research: Consumers ‘prefer in-content ads over spots’

Mirriad, the in-content advertising company, has published its latest whitepaper: The Lost Audiences – Regaining Control. The paper highlights in-content advertising as a continually growing avenue for brands and advertisers to engage with audiences in an impactful and non-disruptive way, and explores how companies can recuperate lost GRPs and expand reach via the use of […]

April 1, 2022

France: Targeted TV ad alliance formed

Bouygues Telecom, Realytics, a specialist in convergence between TV and digital, and Smart, a platform for optimising connected-TV and video marketing spend, announces the launch of TVMOTIK. This alliance, with its ‘unique full-stack solution’, will support TV channels in activating and marketing targeted advertising offers via Bouygues Telecom’s home gateways. TVMOTIK complies with AF2M/SNPTV standards […]

February 4, 2022

Research: Relevance combats ad resistance

Hub Entertainment Research has released the second wave of its research study, TV Advertising: Fact vs. Fiction, which explores TV consumers’ use of ad-supported and ad-free services and the factors that drive their decisions to use each. The research suggests that TV viewers are not fans of heavy ad loads during shows, but also demonstrates […]

January 25, 2022

Astro, Synamedia debut TV addressable ads in SE Asia

Malaysia’s content and entertainment company, Astro Malaysia Holdings Berhad (Astro), and Synamedia, the independent video software provider, have announced a partnership to launch the first addressable TV advertising service in South East Asia. Advertisers will be able to show different ads to different households while they are watching the same programme, based on data including […]

December 1, 2021