Global sports, events and representation company IMG has launched its Digital Trends Report 2024, exploring the technologies and developments that will shape the sport media landscape for rights holders over the next 12 months. Now in its sixth iteration, this year’s predictions include the growth of smarter stadiums, tactical adoption of generative AI, and monetising […]
While many advertisers and media buyers flock towards up and coming platforms/channels, the truth is that, when executed correctly, skippable YouTube ads continue to drive serious business outcomes. Below are some insights to three brand use cases that have demonstrated success with skippable ads in conjunction with Precise TV’s creative formula and proprietary contextual targeting […]
We are Family, the marketing agency group specialising in children, young people, and their families, has launched its first Global Kids Sports Report, uncovering key data and insights on the role and importance of sports fandom in the Tween market. The report was undertaken with input from the research teams of some of the world’s […]
IMG, the sports, events and representation company, has teamed up with England Netball to launch a report revealing how the 2023 Netball World Cup has driven record fan engagement with the sporting organisation’s digital channels. Incorporating data from England Netball’s social media channels and ENgage website, the report explores the role of the Vitality Roses’ […]
Apple is arguing with the European Union over the EU’s Digital Markets Act (DMA) and arguing against the EU’s requirement which would require Apple to open its platforms and services to other companies. One major change from the DMA would be the requirement to allow users to sideload apps outside of the App Store. Apple […]
Integral Ad Science (IAS), a media measurement and optimisation platform, is expanding its Total Media Quality (TMQ) brand safety and suitability measurement product to TikTok in an additional 21 new markets for a total of over 50 markets. IAS says its coverage reflects the ever-growing popularity of TikTok worldwide and the continuing demand from marketers […]
QYOU Media, operating in India and the US, has announced the appointment of digital leader and strategist, Raj Mishra, as Group CEO of QYOU Media’s India operations overseeing all business units, with immediate effect. Mishra will focus on increasing operational and financial synergies and strengths among the three primary business units as the company further […]
The Asia Video Industry Association (AVIA) has released a study to understand the usage of different video services in Indonesia and consumer attitudes towards them. The study looked at video across social media, user-generated content (UGC), linear TV, messaging services and premium OTT. Amongst Indonesian consumers, premium OTT is viewed as having the highest quality […]
Instagram, impacted by the introduction of Apple’s App Tracking Transparency (ATT) policy in 2021 and a subsequent weakening of the digital ad market, is recovering stronger than its social media peers. WARC Media forecasts Instagram’s advertising revenue to reach $71 billion (€66.3bn) in 2024, driven by parent company Meta’s innovation with AI to assist content […]
TikTok has been fined €345 million for breaking EU law in its handling of children’s personal data, including failing to protect underage users’ content from public view. The EU, said the Chinese video app had committed multiple breaches of GDPR rules. It said TikTok put child users’ accounts on a public setting by default; allowing […]