Advanced Television

tvScientific

tvScientific launches CTV performance ad solution for games

tvScientific, the first performance advertising platform built for the connected TV (CTV), has announced the launch of the company’s CTV performance advertising solution for the games industry. By making tvScientific’s sophisticated buying, measurement and attribution solutions available to game publishers and developers, the company’s CTV ad platform combines the reach and engagement of television advertising […]

April 14, 2022

Survey: CTV viewership drives ad performance opportunity

Findings from connected TV (CTV) performance advertising platform tvScientific’s survey indicate that a majority of consumers (57 per cent) say the primary way they watch television, movies, and other video content is by streaming it digitally, compared to just 26 per cent who watch through cable or linear TV. Ninety-two per cent of consumers who […]

December 15, 2021