Advanced Television

tvScientific

Survey: 60% marketers pressured by holiday campaign outcomes

tvScientific, the performance advertising platform for connected TV (CTV), has released a study which finds that 60 per cent of marketers agree they feel more pressure to show outcomes and return on ad spend (ROAS) from holiday campaigns this year – with 70 per cent agreeing that improved brand awareness and increased sales are important […]

September 20, 2024

tvScientific secures TV outcome optimisation tech patent

tvScientific, the performance advertising platform for connected TV (CTV), has announced the approval of a new patent continuation of its issued patent covering Scientific System and Method for Optimising Television Advertising. tvScientific’s patented technology automatically optimises TV advertising to meet advertiser-declared outcome goals, including cost per sale, cost per app install, cost per website visitor, […]

August 20, 2024

Survey: Marketers favour CTV advertising

Marketers agree that CTV advertising is the most effective digital channel in their media mix and 23.6 per cent plan to increase their spending on connected TV (CTV) campaigns, according to a survey from tvScientific, the performance. The study, which collected responses from more than 600 marketing professionals in Q4 2023, found that 35 per […]

March 22, 2024

tvScientific raises $9.4m in convertible note funding

tvScientific, the performance advertising platform for connected TV (CTV), has announced that the company had raised $9.4 million (€8.6m) in a convertible note funding round that included new investors S4S Ventures, BDMI, and Progress Ventures joining investors including NBCU/Comcast, Norwest Capital Partners, Aperiam Ventures and Hearst Ventures. With tvScientific, advertisers can buy and execute performance […]

February 29, 2024

tvScientific Launches Retail Performance TV

tvScientific, the performance advertising platform for connected TV (CTV), has announced the launch of Retail Performance TV, a retail media solution that enables advertisers to leverage granular retail data including foot traffic, purchase history and location-specific interests to target CTV ad campaigns on a cost-per-outcome basis. By blending synthetic retail data from a variety of […]

November 16, 2023

tvScientific launches CPO CTV ad buying through partners

tvScientific, the performance advertising platform for connected TV (CTV), has announced that brands and advertisers can now purchase CTV ad campaigns on a Cost-Per-Outcome (CPO) basis through leading partners Awin/Shareasale, Commission Junction, Impact, Partnerize, Partnerstack and Rakuten. With CPO buying through tvScientific’s partners, advertisers are able to align their actual ad spend to marketing goals […]

August 18, 2023

tvScientific names Bilow Head of Data Science

tvScientific, the connected TV performance advertising platform, has announced the appointment of Michael Bilow as its first head of data science, as well as the official launch of its Data Science Advisory Board. Together Bilow and the board will provide strategic guidance over tvScientific’s approach to television attribution. Bilow joins tvScientific as a seasoned data […]

December 14, 2022

tvScientific hires Koontz

tvScientific, the connected TV performance advertising platform, has appointed Matthew Koontz as Head of Product. Koontz will lead development of tvScientific’s sophisticated CTV platform advertising experience by accelerating innovation in CTV buying and AI-led optimization and attribution. He will report to tvScientific’s Co-Founder and CPO David Koye. Koontz’ mandate encompasses end-to-end leadership of tvScientific’s product […]

August 9, 2022

tvScientific partners with MetricWorks

Connected TV performance advertising platform tvScientific has announced a partnership with MetricWorks, a provider of media mix modelling-based incrementality measurement. The strategic partnership aims to bolster digital-first marketers’ ability to more accurately measure CTV performance in their omnichannel strategies and to correct last-touch attribution. tvScientific improves upon its CTV performance advertising platform designed to simplify […]

July 11, 2022

tvScientific partners with Adjust for CTV Integ

Connected TV performance advertising platform tvScientific, has announced its partnership with Adjust, the mobile marketing analytics platform pioneering in CTV measurement. The launch of the strategic partnership will now enable mobile app marketers to accelerate growth through the integration of CTV into omnichannel strategies. tvScientific’s self-managed platform simplifies and automates TV buying and optimization by […]

May 18, 2022