Advanced Television

tvScientific

tvScientific partners with MetricWorks

Connected TV performance advertising platform tvScientific has announced a partnership with MetricWorks, a provider of media mix modelling-based incrementality measurement. The strategic partnership aims to bolster digital-first marketers’ ability to more accurately measure CTV performance in their omnichannel strategies and to correct last-touch attribution. tvScientific improves upon its CTV performance advertising platform designed to simplify […]

July 11, 2022

tvScientific partners with Adjust for CTV Integ

Connected TV performance advertising platform tvScientific, has announced its partnership with Adjust, the mobile marketing analytics platform pioneering in CTV measurement. The launch of the strategic partnership will now enable mobile app marketers to accelerate growth through the integration of CTV into omnichannel strategies. tvScientific’s self-managed platform simplifies and automates TV buying and optimization by […]

May 18, 2022

NBCU, tvScientific ad platform partnership

NBCUniversal has confirmed a strategic investment and partnership with connected TV performance advertising specialist tvScientific to launch Peacock Ad Manager, a brand-new self-service with full-funnel attribution measurement. With Peacock AX — NBCU’s cross-genre streaming solution that unlocks access to all long-form and short-form streaming inventory across screens — reaching more than 180 million US adults […]

April 29, 2022

tvScientific raises $20m in Series A funding

tvScientific, the advertising platform built for the connected TV (CTV), has raised $20 million (€18.3m) in Series A funding to expand on its mission to make TV advertising a massive growth driver for brands and apps of all sizes. The round was led by Norwest Venture Partners, with participation from strategic partners NBCUniversal and Hearst […]

April 21, 2022

tvScientific launches CTV performance ad solution for games

tvScientific, the first performance advertising platform built for the connected TV (CTV), has announced the launch of the company’s CTV performance advertising solution for the games industry. By making tvScientific’s sophisticated buying, measurement and attribution solutions available to game publishers and developers, the company’s CTV ad platform combines the reach and engagement of television advertising […]

April 14, 2022

Survey: CTV viewership drives ad performance opportunity

Findings from connected TV (CTV) performance advertising platform tvScientific’s survey indicate that a majority of consumers (57 per cent) say the primary way they watch television, movies, and other video content is by streaming it digitally, compared to just 26 per cent who watch through cable or linear TV. Ninety-two per cent of consumers who […]

December 15, 2021