Findings from consumer intelligence firm The Family Room’s inaugural study, The Emotional Triggers of Family SVOD Adoption, identify the key emotional triggers for SVoD usage by the world’s largest SVoD subscriber base: families. According to the company, studies to date have explored the budgetary or content-related aspects of SVoD adoption, but this is the first […]
The National Lacrosse League (NLL) has announced the most extensive US media rights agreement in its history, giving ESPN and ESPN+ exclusive rights in the US and the rest of the world outside Canada for live NLL games. All NLL games will be carried on an ESPN network or platform. ESPN linear networks – with […]
Verizon is to partner up with Amazon to use its proposed satellite internet system to expand rural broadband access in the US. “We’re proud to be working together to explore bringing fast, reliable broadband to the customers and communities who need it most,” Amazon CEO Andy Jassy said in a statement. Amazon’s Project Kuiper’, is […]
MediaRadar data shows that 2021 preseason NFL games generated $41.9 million (€36m) in TV ad revenue, while, to date, regular season NFL games have generated $1.1 billion across six networks in the US: CBS, Fox, ESPN, ABC, NBC, and NFL Network. After a cancelled preseason and interrupted regular season last year, TV ad revenue for […]
Conviva, the continuous measurement platform for streaming media, has announced the availability of its technology and real-time data to enable end-to-end advertising audience measurement for its publisher customers and their ecosystem partners. Conviva’s global streaming audience measurement technology promises to deliver unique, innovative, and industry-changing solutions based on: Session-level and census-level measurement Antiquated third-party web […]
A poll from data intelligence company Morning Consult reveals that 69 per cent of US adults think ads on streaming services are repetitive and 79 per cent are bothered by that experience. And paradoxically, 51 per cent said they’re bothered by irrelevant ads, but 64 per cent said they find targeted ads to be “invasive.” […]
Smart, the independent ad tech platform, has announced a new partnership with Publica, a Connected TV (CTV) ad platform, to accelerate Smart’s growth ambitions in the rapidly expanding CTV sector. This integration is a major step in Smart’s growing commitment to building a scaled, vertically integrated TV advertising platform for media buyers and sellers following […]
Major League Baseball (MLB) is said to be in talks to launch a new video-streaming service in the US that would enable fans to watch their teams’ home games without a cable-TV subscription. The service could launch as early as the 2023 season, according to reports. The NBA and the NHL are also said to […]
Hollywood has dodged a damaging strike as the International Alliance of Theatrical Stage Employees (IATSE) agreed with the Alliance of Motion Picture and Television Producers (AMPTP) on improved working conditions in the sector. With a deadline just hours away for a strike that threatened to bring US productions to a halt, the organisations agreed a […]
Frndly TV, the live TV provider for the whole family, and GAC Media, home to GAC Family and GAC Living, have announced an agreement which makes both networks available to all Frndly TV subscribers. GAC Family and GAC Living will debut on Frndly TV on October 19 increasing the service’s offering to 23 channels, with […]