ViewersLogic, the consumer behaviour data company, has launched its cross-media, cross-platform media planning tool for brands and agencies. The tool is fed by single-source data collected 24/7 from ViewersLogic’s panel of consenting and incentivised consumers, the largest of its type in the UK. With the tool, brands and media planners can isolate their target audience […]
ITV, in conjunction with ViewersLogic, has released a multi-brand, cross market study that proves the value of peak airtime for responsive advertising. Peak TV spots deliver direct responses in the short term, but their hidden value is in their longevity, generating responses long after other TV spot advertising has finished working. Peak airtime spots are […]
ITV has partnered with consumer behaviour data company ViewersLogic to demonstrate the enhanced measurement capabilities that single-source data can bring to its sponsorship packages for advertisers with On The Beach and KFC case studies. The collaboration with ViewersLogic enabled measurement of both the short and long term uplift effect of consumer exposure to the brands’ ITV […]
ViewersLogic, the consumer behaviour data company, has launched its Single-Source Panel app on iOS. Until now exclusive to Android, the app rewards panelists with up to £11 per month in Amazon vouchers and £1000 prize draws. In exchange, panelists passively share anonymised data on their media consumption (TV and online), online and offline purchases, and […]
ViewersLogic, the consumer behaviour data company, has announced a partnership with Ebiquity to bring insights from its Single-Source Data Panel (SSD Panel) to Ebiquity’s media investment analysis platform. This collaboration will provide Ebiquity’s clients with access to the valuable consumer behaviour data captured by ViewersLogic, enhancing their ability to make informed decisions and optimise their […]
Channel 4 has announced a partnership with 4Sales and ViewersLogic to provide advertisers with a new way to measure TV effectiveness and understand how their TV spend impacts hard business metrics like sales, footfall, app downloads, account openings and more. 4Sales and ViewersLogic have worked together to develop a new industry standard platform which unlocks […]
Data from consumer analytics company ViewersLogic reveals that consumers who see brand specific ads on TV are much more likely to click on a Facebook or Google ad of the same brand. ViewersLogic passively measured consumer