Ahead of the Winter Olympics in Beijing, GWI, an audience insights company, surveyed a total of 10,266 consumers. Aged 16-64 across nine markets (UK, US, France, Germany, Italy, India, Brazil, Japan and China). The research, which used a mixture of GWI Zeitgeist from this month and GWI Sports datasets, revealed: Appetite for the Winter Olympics […]

Discovery has announced plans that it says will “push the physical and virtual boundaries of sports production to new extremes and mark a new frontier in the coverage of the Olympic Games”.With just over a week to go until the Opening Ceremony of Olympic Winter Games Beijing 2022, Discovery has revealed how it intends to […]

The BBC will broadcast more than 300 hours of live coverage across BBC One and BBC Two, with even more coverage available on a second live digital stream on BBC iPlayer, Red Button and the BBC Sport website, to bring fans all the best moments and events as the Games unfold in host city Beijing. […]

Peacock will be the streaming home of the 2022 Winter Olympics in the US, offering viewers the ability to live stream all of NBCUniversal’s coverage of the XXIV Olympic Winter Games from Beijing, China, available on the service’s premium tier, from February 2nd to 20th. Peacock will present live streaming coverage of every event of […]

Infront, the sports media company, has partnered with sports OTT specialists StreamAMG to launch Ski and Snowboard Live, a new direct-to-consumer (DTC) service for the US market. Audiences in the US can now access live streams from international events of the FIS Alpine, Snowboard, Freestyle Ski and Cross Country World Cup, all with English commentary. […]