Sports are a huge part of human culture, entertainment and history. Indeed, for as long as humans have been around, we’ve played sports in some way or another. For example, the Ancient Chinese had a kick-ball game similar to modern day football, and the Aztecs played a version of volleyball. The more things have changed, […]
Brands, broadcasters and clubs are being invited to support a campaign to ensure a commercially robust future for women’s football. Sports streaming platform DAZN, one of the leading investors in women’s football, has already attracted commercial support, including from EA Sports and Adidas as global sponsors of UEFA Women’s Champions League coverage. The New Deal […]
BT has reported that the Women’s World Cup has driven spikes of up to 16 per cent in BT’s broadband data traffic as people streamed the Lionesses’ on-pitch heroics live – highlighting the rising popularity of the women’s game. The August 20th final against Spain saw the biggest surge of all the games, with 866TB […]
Spanish public broadcaster RTVE is to show the final of the Women’s World Cup in 4K on its digital terrestrial TV service. The DTT transmission, on August 20th, will be available to Spanish football fans on TVE UHD and TVE UHD 2 channels, now on trial, with regular transmissions set to begin in February 2024. […]
System1, the creative effectiveness platform, has revealed the top-ranking ads celebrating the FIFA Women’s World Cup and how the creative compares to the ads aired during the FIFA World Cup Qatar 2022. System1’s Test Your Ad platform predicts the short- and long-term commercial impact of ads by measuring viewers’ second-by-second emotional responses to creative. […]
Following the completion of several deals in Asia, football’s governing body FIFA says it has put in place a global network of broadcast partners for the biggest ever FIFA Women’s World Cup. Recently-completed free-to-air deals include Japan with NHK and China PR with CCTV. Before kick-off in Australia and Aotearoa New Zealand on July 20th, […]
Analysis from Omdia reveals the FIFA Women’s World Cup to be the most valuable women’s competition globally in terms of media rights with revenues of $70-100 million expected in 2023. The research published ahead of the tournament which kicks off on July 21st identified seven of the top-11 most valuable women’s events are football league championships, reflecting […]
Women’s football and sport in general is on the rise, enjoying a wave of popularity that is resulting in even greater commercial/brand interest. For the first time in the organisation’s history, FIFA has separated the commercial inventory for its Women’s World Cup 2023. FIFA has been active in signing new partnerships to this year’s event […]
Reality+ has partnered with OTZ Sports to launch Own The Zone: FIFA Women’s World Cup AU NZ 2023 Edition, a free-to-play football-themed Web3 game that gives fans a chance to win limited-edition digital collectibles and real-world prizes. Launching on July 20th, Own The Zone is a browser-based game where players predict the action in pitch […]
From July 20th to August 20th, Mediacorp, Singtel and StarHub, are set to provide full coverage of all 64 FIFA Women’s World Cup Australia & New Zealand 2023 matches to football fans in Singapore. The collaboration will enable football fans to stream the games live or on-demand on any device. All new and existing mewatch, […]