Eutelsat Communications has announced that its Hot Bird satellite TV and the Eutelsat 5 West A satellite have been selected by beIN Sport to broadcast its two new channels for the French market.
beIN Sport 1 is on track for launch on June 1st and will show premium coverage of the UEFA Euro 2012 championship from June 8th. Its sister channel, beIN Sport 2, will follow this summer.
The contract with Eutelsat follows beIN Sport’s acquisition of LFP Ligue (France’s Professional Football League) and UEFA Champions League rights and many other premium sports for the French market. Favouring two satellite TV positions already well-anchored in French TV homes will enable beIN Sport 1 and 2 to optimise their reach from day one.