Research from GroupM, commissioned by Thinkbox, has revealed different media channels’ effects on driving response and TV advertising’s evolving and often hidden role.
Types of advertising response measured in the study – called ‘TV Response: new rules, new roles’ – were via e-commerce, bricks and mortar and telephone. The study identified the additional consumer response which was directly attributable
This content is restricted to site members. If you are an existing user, please login. New users may register below.