The Spanish pay-TV market is booming with operators adding 671,000 new subscribers year-on-year as of September 30th, according to CNMC’s Q3 telecoms and TV market report.
The three largest operators -Telefónica, Vodafone and Orange- ended September with a total of 5.36 million pay-TV customers, up 12.5 per cent the same month last year, gaining a total of 671,000.
Telefónica is the market leader with 3.71 million clients, 128,000 more than in September 2015. Vodafone meanwhile reached 1.2 million pay TV subscribers at the end of September, up 300,000 year-on-year, gaining 85,000 in the third quarter.
Orange has a total of 458,000 pay TV clients, up 113 per cent than a year earlier. Among the cable operators, Euskaltel in the Basque Country has 265,000 pay-TV customers.
Convergent packages and agreements with Netflix (Vodafone and Orange), HBO (Vodafone and Telefónica), Showtime and Movistar Series (Telefónica) to offer TV series and cinema titles at promotional prices are one of the key reasons for the market growth.