VideoAmp, the Total Video platform for the TV and Video ecosystem, and Immersv, a virtual reality (VR) discovery and advertising platform, has announced an agreement to connect Immersv’s VR/360 advertising platform with VideoAmp’s proprietary user graph, and its screen tensor video ad platform. Under the terms of the partnership, VideoAmp will be able to provide access to 360 video inventory in VR headsets, and run highly targeted and high-quality traffic on the Immersv mobile VR advertising platform.
“The goal of this partnership is to bring VR executions into the fold with other Video campaigns, doing so in an automated method that would allow for sequencing creative. Advertisers could promote an upcoming product in a VR unit, then have a follow up on regular mobile with a call to action, all this in one buying platform,” said Jay Prasad, Chief Business Officer, VideoAmp.
“360 Video and VR content experiences provide clients new and more immersive ways to story tell and we’ve seen immense brand lifts and significant increase in audience engagement from this type of immersive branded content. While this is very promising, brands still need to reach those audiences at scale which is a challenge in this early stage of the VR evolution,” added Andrew Klein, Social Experience and Custom Product Innovation for Mediavest|Spark. “We’re excited to see AdTech vendors in the space innovating new ways to efficiently reach the right audiences with our clients’ 360 and VR content. Additionally, turnkey 360/VR content distribution platforms that can also provide in-depth measurement and analytics will further foster more meaningful connections and help brands create better VR content experiences for consumers.”