Disney, WBD to bundle streamers in US
May 9, 2024
Disney Entertainment and Warner Bros Discovery (WBD) have announced a new streaming bundle that includes Disney+, Hulu and Max. Beginning this summer in the US the streaming services will be offered together, featuring content from ABC, CNN, DC, Discovery, Disney, Food Network, FX, HBO, HGTV, Hulu, Marvel, Pixar, Searchlight, Warner Bros, and more.
The new bundle will be available for purchase on any of the three streaming platform’s websites and offered as both an ad-supported and ad-free plan.
“On the heels of the very successful launch of Hulu on Disney+, this new bundle with Max will offer subscribers even more choice and value,” said Joe Earley, President, Direct to Consumer, Disney Entertainment. “This incredible new partnership puts subscribers first, giving them access to blockbuster films, originals, and three massive libraries featuring the very best brands and entertainment in streaming today.”
“This new offering delivers for consumers the greatest collection of entertainment for the best value in streaming, and will help drive incremental subscribers and much stronger retention,” said JB Perrette, CEO and President, Global Streaming and Games, WBD. “Offering this unprecedented entertainment value for fans across all the complimentary genres these three services offer, presents a powerful new roadmap for the future of the industry.”
Additional details regarding the bundle, including pricing, offer will be unveiled in the coming months.