Advanced Television

Consumer Behaviour

Analyst: MENA to add 18m SVoD subs

The 20 countries in the Middle East and North Africa region will have 32.65 million SVoD subscriptions by 2026, up from the 14.16 million recorded at end-2020, according to the Middle East and North Africa OTT TV and Video Forecasts report from analyst firm Digital TV Research. Turkey will remain the market leader by a […]

February 9, 2021

Research: 200m using AVoD services in US

The number of OTT video services used per OTT video user has risen to more than 7.2 different services per month in the US, according to data from research firm Omdia. The increase in online video usage across the globe in 2020 has been driven by a greater uptake of subscription video platforms, which in […]

February 9, 2021

F1 maintains strong audience position

Formula 1 has released its annual audience figures, which show viewership trends comparing well to other sports that were affected by shutdowns caused by the coronavirus pandemic. Despite the fact that the revised 2020 season had four fewer races than 2019, Formula 1 maintained a strong audience position with an average audience per Grand Prix […]

February 8, 2021By Colin Mann

Research: US pay-TV subs want SVoD add-ons

Findings from research firm Parks Associates indicates that 60 per cent of pay-TV subscribers (accounting for nearly half of US broadband households) are interested in streaming movies and TV shows from an online video service as part of their pay-TV subscription. The company’s study, Pay TV: Perception, Adoption, and Retention, notes that pay-TV providers are […]

February 4, 2021

Survey: Pandemic dampens Super Bowl excitement

As this year’s Super Bowl approaches, insights platform DISQO surveyed over 8,000 people in the US to determine plans to watch, excitement levels and interest in brand ads during the game. Super Bowl LV takes place on February 7th and sees the Tampa Bay Buccaneers take on the Kansa City Chiefs at the : Raymond […]

February 4, 2021

BBC reveals financial transformation results

The BBC has set out how it has transformed its finances over the past decade to ensure it continues to deliver exceptional value for all audiences. The Corporation has faced an effective real-terms reduction in income of around 30 per cent since 2010/11 as a result of increased funding obligations, such as the World Service […]

February 3, 2021By Colin Mann

Data: Strong growth for Oz BVoD

Data from research firm Roy Morgan shows 8.6 million Australians now watch Broadcast Video on Demand’(BVoD) services which include ABC iView, SBS On Demand, 7plus, 9Now and 10 Play. All five leading services have grown strongly during 2020 as Australians endured a nation-wide lockdown from late March until early June and Victorians experienced a second, […]

February 3, 2021

Study: Pandemic drives demand for lighter news

Covid-19 may have dominated the headlines throughout 2020, but audiences tired of the doom and gloom have also been craving some light relief. Ruptly, the international news and multimedia agency, says the past year also saw a substantial increase in demand for softer, non-pandemic-related stories from broadcasters and publishers around the world. In the 12 […]

February 1, 2021

Research: 43% US homes considering vMVPD switch

Findings from research firm Parks Associates reveal that 43 per cent of US broadband households with traditional pay-TV are likely to switch to a virtual multichannel video programming distributor (vMVPD) in the next 12 months. The research, found in Growth and Challenges for vMVPDs, shows that while the absence of live sports and live performances […]

January 28, 2021

Survey: 1 in 6 Brits struggling to afford broadband

More than one in six people are struggling to afford their broadband during the third lockdown, UK advisory charity Citizens Advice has found. This comes at a time when people are more reliant on broadband to work, teach their children and order essentials. Citizens Advice found that during the first lockdown, certain groups, including people […]

January 28, 2021