Analyst: MENA to add 18m SVoD subs

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The 20 countries in the Middle East and North Africa region will have 32.65 million SVoD subscriptions by 2026, up from the 14.16 million recorded at end-2020, according to the Middle East and North Africa OTT TV and Video Forecasts report from analyst firm Digital TV Research.

Turkey will remain the market leader by a considerable distance, with nearly 14 million subscriptions by 2026.

“Netflix and Disney+ will account for about half of the region’s total by 2026, despite Disney+ only starting in 2022 in a limited number of countries,” advises Simon Murray, Principal Analyst at Digital TV Research. “Due to exclusive deals with Disney+, HBO and Paramount+, OSN will quickly gain subscribers.”


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