Advanced Television

Consumer Behaviour

France: 78 SVoD services available

There were 78 SVoDs available in France in 2020, up from 63 in 2017, and 22 million viewers (46 per cent of broadband users) accessed at least one platform. According to a joint study by anti-piracy body Hadopi and TV regulator CSA, in association with telecoms regulator Arcep, CNC and the French Competition Authority, SVoD […]

March 10, 2021From Pascale Paoli-Lebailly in Paris

Research: 53% UK gamers watch others play online

Video game playing rose to a new level in 2020, with UK consumers’ time playing up 4 per cent on the previous year. The desire to stay connected and entertained while stuck at home during the pandemic has driven online gaming popularity – more than a third of UK gamers (37 per cent) have made […]

March 10, 2021

Report: Consumers want ‘green’ action from telcos

Consumers care what telecoms providers are doing to protect the environment and want them to take action on net zero in a post-pandemic world, according to the seventh annual Consumer Action Monitor (CAM) report by not-for-profit complaint handling body Ombudsman Services. Among the findings:

March 9, 2021

BARB enhances BVoD planner

UK television audience measurement specialist BARB has launched upgrades to its BVoD planner to improve functionality and user experience. These improvements are the first in a series of changes planned for 2021 that will provide buyers and sellers of advertising with a multi-platform optimiser. The BVoD planner, first released in June 2020, is designed to […]

March 8, 2021

Analyst: LatAm pay-TV to plateau

Poorly-performing economies have hit Latin American pay-TV, according to the Latin America Pay TV Forecasts report from analyst firm Digital TV Research. The number of pay-TV subscribers fell by 4 million in both 2019 and 2020. Venezuela dropped 2.4 million subscribers in 2020 alone, mainly as a result of DirecTV’s withdrawal. Across Latin America, the […]

March 4, 2021

Research: 15m+ US homes mobile broadband only

Findings from research firm Parks Associates indicate that more than 12 million US households have cancelled their home broadband service and use only mobile broadband for their Internet needs. The firm’s report, Adoption and Perception of Broadband, suggests there are more than 15 million households in the US that have only a mobile broadband service, […]

March 3, 2021

Research: 70% of Brits prefer streaming to broadcast

Research from omnichannel sell-side advertising platform Magnite finds almost seven in 10 (69 per cent) UK consumers prefer streaming services to broadcast linear TV (31 per cent). The study, CTV: The Future Forward, identifies

March 2, 2021

Data: Smart TVs see 157% YoY increase in viewing hours

Conviva has publised Q4 2020 data on streaming TV growth and viewing trends. While many industries throughout Europe and around the globe struggled amid the pressures of Covid-19, streaming comparatively flourished. New streaming services emerged from well-established television players, capturing the hearts, minds and money of those in lockdown seeking entertainment. Key findings include: Europe […]

March 2, 2021

SE Asia: US & Korean content top online consumption

Korean, US and local content form the core of online video content consumption across Southeast Asia, according to a study published by Media Partners Asia (MPA). The report, Southeast Asia Online Video Consumer Insights & Analytics: A Definitive Study, wraps up 2020 with key insight to online video content consumption trends across four Southeast Asian […]

March 1, 2021

Study: Viewers favour Netflix for original content

More and more shows and movies available on TV platforms are being prominently branded as ‘original’. The Evolution of Video Branding study from Hub Entertainment Research explores what consumers assume about such content and how the term influences viewing decisions. Highlights from the study:

February 25, 2021