Research from Amdocs Media, a software provider to media and communications companies, into UK consumers’ digital subscriptions has revealed that more people now have an OTT/streaming subscription than a traditional cable/satellite TV subscription. Findings include: More people in the UK now have an OTT/streaming subscription (83 per cent) than a traditional cable/satellite TV subscription (69 […]
The pandemic has had a significant impact on television throughout the world. Viewers, particularly young people, have spent more time watching TV. The latest methods of content delivery have continued to grow: on demand, catch-up, preview, and streaming. Current concerns are also reflected in the programmes themselves, as the New on The Air (NoTa) report […]
Research commissioned by Sky reveals that the UK’s long-standing obsession with talking about the weather has now officially been usurped, with 72 per cent agreeing they now talk more about the TV than the weather. The research reveals that over the last 12 months, whilst keeping their minds off the serious topics of Covid-19 or […]
Research from UK multiplay telco O2, conducted online with YouGov, found that people are relying on their mobile data more than ever to stay online during the day, with over a third (36 per cent) of Britons regularly switching to mobile data to stay online. Sixty-one per cent of Brits also agree that being able […]
A survey of 2,000 UK parents commissioned by full-fibre broadband provider Truespeed reveals that three-quarters have argued over the broadband as they battle to work from home while ensuring their children attend online classes. According to the survey conducted by OnePoll, two-thirds (67 per cent) of parents say they need fast broadband connectivity because they […]
Research from Parks Associates finds 55 per cent of pay-TV households in the US report availability of live sports is important in their decision to keep their pay-TV service. “The churn rate for pay-TV services continues to trend significantly lower than the rate for OTT services,” said Steve Nason, Research Director, Parks Associates. “This is […]
Toyota’s Upstream commercial was the most effective ad of Super Bowl LV, according to research from Unruly. A study by the advertising platform found the ad from the autos brand, which features 13-time Paralympic gold medalist Jessica Long, was the campaign most likely to have the biggest impact on brand and business metrics. Tremor International company Unruly used […]
A survey from ENGINE Insights has found that 69 per cent of Americans watched Super Bowl LV on a Smart TV on February 7th. Some 40 per cent of them watching via a Samsung TV, 21 per cent on LG devices, 11 per cent on Vizio and only 8 per cent on Sony. Over half […]
Swing state smartphone users in the US consistently spent more time on left-leaning news outlets than on right-leaning news outlets in the lead up to the 2020 election, according to data released by Global Wireless Solutions (GWS). In fact, nearly two thirds (63 per cent) of all mobile news consumed in swing states ahead of […]
There was a significant drop in the correlation between how the younger and older generations spent their time with commercial media during lockdown 2020, highlighting the need to deploy diverse media plans, according to the findings a new TouchPoints report from the Institute of Practitioners in Advertising (IPA). The report, Making sense. The commercial media […]