Around a third of adults in the UK think more should be done to improve people’s ability to use online technology, a BT survey suggests. The impact of coronavirus pandemic risks worsening the digital divide, with some, particularly younger people, saying a lack of digital skills has impacted their mental health and wellbeing during the […]
The majority of parents who have previously downloaded illegal content for their kids said they have done so more during lockdown, according to a new report from online safety advisory body Internet Matters. Nearly six out of 10 parents (56 per cent) who admitted to illegally downloading content for their kids to watch said they […]
The English Premier League (EPL) has successfully expanded its fan base beyond the UK according to strategy consulting firm Altman Solon’s 2020 Global Sports and News Survey, which has revealed its popularity both home and away. Conversely, while there is competition for fan interest from Spain’s La Liga and Germany’s Bundesliga, the major US leagues, […]
As the mobile app subscription business accelerates, mobile amrketing company Adjust has launched its new Subscription Tracking product to give marketers better visibility into subscription performance. This follows a broader shift toward subscription-based monetisation models, with Apptopia estimates showing that app-based subscriptions generated over $200 million in
Video advertising platforms Unruly and Tremor Video have released the results of a joint study that explores consumer attitudes, expectations and plans ahead of the 2020 holiday season. Unruly and Tremor Video, which are both part of Tremor International, surveyed over 800 US consumers in September 2020 for this study. Despite the impact that Covid-19 has had on […]
According to The Diffusion Group — a division of Screen Engine/ASI — by 2025 more than half of US broadband households will live without a MVPD (multichannel video programming distributon) service. During this time, pay-TV services will lose 36 per cent of their 2020 subscriber base, up roughly four-fold from the prior 5-year period (-9.5 […]
Online video is more popular than ever with the average global viewer watching nearly eight hours (seven hours, 55 minutes) per week. With consumers homebound during the pandemic, 46 per cent of UK viewers signed up to additional streaming services and video viewing increased
Worldwide pay-TV market growth has slowed over the past few years due to the shift from video consumption to online streaming. The Covid-19 pandemic is further accelerating the cord-cutting trend, resulting in higher pay-TV churn in many markets. Global tech market advisory firm, ABI Research, forecasts
SVoD has solidified its position as a clear consumer favourite in the entertainment landscape, as the pandemic has accelerated its adoption in 2020, building on already strong momentum. Futuresource Consulting’s latest Living With Digital survey provides further detail on the evolution of the overall VoD sector, which also shows a marked increase in transactional digital […]
Findings from Hub Entertainment Research’s new study, Privacy + Piracy, highlight US consumers’ concerns about these two issues. Privacy: Consumers Are Not as Excited as the Industry about Addressable Advertising on Smart TVs, But are Leaving Their Data Vaults “Ajar” This reticence may hamper the wider rollout of addressable advertising on Smart TVs. But there […]