Before the Covid-19 pandemic emerged in early 2020, the idea of working and socialising from home was mainly a theoretical proposition. But less than a year later, that reality is suddenly the new normal for many of the world’s office workers. In the latest Ericsson IndustryLab study, The Dematerialized Office, early adopter white-collar employees in […]
The European Connected TV Initiative, a move focused on exploring the advertising opportunities emanating from the growth of connected TV (CTV) in Europe, has launched with support from Google, Roku, Fincons Group and IPONWEB. Working and collaborating
Parks Associates has released a market snapshot OTT Video Viewership: The Role of Mobile, which finds viewing on a smartphone or tablet now accounts for over 40 per cent of all video consumption hours among Gen Z heads of US broadband households, compared to just 20 per cent among all heads of US broadband households. […]
UK retailer Currys PC World conducted a study into the evolution of television to investigate just how much the world of TV has changed and adapted over time. Here are a few of the key takeaways: Broadcast TV is on the decline, but the British public are embracing a multitude of new ways to watch […]
According to data from the Atlas VPN research team, VPN (Virtual Private Network) downloads reached 134 million in 2020 H1, taking 85 selected countries into account. VPN is best described as a service that hides the user’s real IP address and encrypts their online traffic. As a result, these changes prevent third parties such as […]
Affectiva, a global player in Emotion AI, has published findings on consumers’ emotional engagement with ad content over the last eight years, which show that advertisers are increasingly pulling on people’s heartstrings to generate a response. The analysis reveals that advertisers are becoming more effective at eliciting emotional responses – both positive and negative – […]
Samba TV data shows that 1.6 million US households streamed the Borat movie sequel on Amazon Prime Video during its opening weekend (October 22nd – 25th). Amazon’s decision to release the movie one day early, on the same day of the final presidential debate, didn’t seem to give it that great of a boost: only […]
A report from video software provider Synamedia, Tackling Sports Piracy in an IP World, sets out an evidence-based approach to fight sports piracy, alongside new strategies for sports rights owners and pay-TV providers to combat streaming piracy while proposing creative ways of luring sports fans to legal services. The report, featuring research conducted by Ampere […]
Samba TV, a provider of global TV data and audience analytics, has released its inaugural State of Viewership Report for 2020. This new quarterly research report provides an overview of television, movie, Connected TV (CTV), and advertising viewership in the US. It provides insights on trends and movements of audience consumption in 2020’s unique and […]
With less than two weeks until the US presidential election, fewer households tuned in to the final debate, and the viewership rate (fraction of households watching) dropped in seven