Mediavision’s analysis of household spend on media services points towards a stabilisation in the third quarter, following substantial pandemic effects in Q2. During this spring, online video services reached new record levels which have now normalised. Meanwhile, Mediavision concludes that spend on digital text subscriptions increase substantially. Mediavision’s Q3 analysis shows that Swedish households spend […]
During MIPCOM, TV markets expert Glance (Global Audience & Content Evolution), part of Médiamétrie, unveiled the trends that are and will be marking this atypical year. Frédéric Vaulpré, Vice-President of Glance, commented: “All over the world, viewers have
TV subscription brands such as Amazon, Disney+, and Netflix are their own worst enemy when it comes to losing customers, according to a report launched by Singula Decisions, a specialist in subscriber intelligence. The findings highlight that while brands obsess about the problem of ‘churn’ they only have themselves to blame for customers cancelling their […]
UK comms regulator Ofcom’s second Mobile Matters report analyses how around 200,000 people used their Android mobile phones between January and April this year, shedding light on how people make calls and get online on the move. The report reveals marked differences in how people used their phones before and during the initial Covid-19 lockdown […]
Covid-19 will boost worldwide revenue on content consumed on mobile phones by 28 per cent in 2020 according to Strategy Analytics’ Global Mobile Media Forecast: 2015-2025 report. Stay-at-home guidance issued by governments as result of the pandemic has stimulated an increase in spending within mobile games and mobile apps, as consumers have been forced to […]
Roku has announced findings from its 2020 Holiday Consumer Shopping study in partnership with The Harris Poll, offering insights into the rapidly evolving US consumer shopping landscape as the country heads towards its first holiday season since the pandemic started. The findings of the survey of more than 2,000 US adults also offers a deep […]
The increased time spent at home during the pandemic has led to a boom in demand for video streaming in Italy. On September 27th, the Digital Auditel (the ‘Total Audience’, which measures consumption through connected devices) set a new record, with 3.18 million hours of use. Research carried out by Samsung among Smart TV owners […]
The UK’s Official Charts Company has launched a brand new digital rental chart and data service for the British video sector. The new service will provide the video category with the first monthly VoD chart service in the world to be based on data from digital retailers, delivering a view of consumer engagement with transactional […]
Europeans are positive about 5G, they believe it will improve their user experience and intend to deploy it to empower their own business, according to a new pan-European 5G sentiment survey from telecoms association ETNO. However, there is evidence that disinformation is having some traction and that citizens are eager to see more, and better, […]
Research from addressable TV provider Finecast suggest that consumers are more likely to engage with relevant TV ads. The Thinking Inside the Box study into TV viewing habits and addressable advertising in 2020 was conducted in collaboration with research and insight firm DRG, and was designed to understand both the viewer and the industry’s perceptions […]