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Consumer Behaviour

BT, Hubbub ‘Smarter Living Challenge’

Following the UK Government’s announcement and ambition to make households greener, warmer and more energy efficient as part of the new 10 Point Plan to tackle climate change, environmental charity and social enterprise Hubbub and BT Group have revealed plans to create the ‘Smarter Living Challenge’ aimed at helping households to reduce their carbon emissions […]

November 26, 2020

Survey: 43% UK gamers interested in cloud gaming

Piplsay – a global consumer insights platform – polled more than 12,000 Brits to understand their interest and enthusiasm for the fast-growing world of cloud gaming. This survey comes at the heels of the online gaming industry seeing a huge spike in demand the UK amid the continuing lockdowns and shows that 43 per cent […]

November 26, 2020

Study: Poor Net speeds contributing to UK ‘digital divide’

With the UK still beset by lockdowns, mobile network benchmarking firm Global Wireless Solutions (GWS) has released the results of its latest major study into real-life consumer experiences of home Internet connections, which uncovers evidence of a stark ‘digital divide’ in the UK. As more people come to rely on video for working and communicating […]

November 25, 2020

Research: US SVoD service stacking on rise

Findings from Parks Associates’ study, The Next ‘Big 3’ in OTT, indicate that 61 per cent of US broadband households subscribe to two or more OTT services as of Q3 2020, up from 48 per cent the previous year. Forty-five per cent subscribe to three or more, up from

November 24, 2020

Research: 14% Australians plan to drop pay-TV

A growing number of Australian consumers are cutting their pay-TV subscriptions as a result of the Covid-19 pandemic, according to a recent survey of 1,000 Australians by JWS Research for The Trade Desk Fourteen per cent of Australians that use pay television services intend to cancel, put on hold or let lapse their pay-TV services […]

November 24, 2020

Data: Audiences dwindling for US awards shows

Throughout this pandemic year, audiences have eagerly watched more TV, but award shows seem shut out of the COVID boost. The American Music Awards (AMA) on November 22nd were the latest in a string of award shows down year over year, with 4 million households tuning in, according to Samba TV. That’s down 20 per […]

November 24, 2020

Survey: Consumers value enhanced entertainment quality

Findings from a survey by immersive entertainment experience specialist Dolby Laboratories suggest that consumers are seeking out better audiovisual experiences and new ways of interacting with friends and family, According to Dolby, it remains clear that consumers continue to want, demand, and are willing to spend more on enhanced experiences, now more than ever. “Despite […]

November 23, 2020

France: 30% don’t use catch-up

Thirty per cent of French viewers never use FTA channels’ replay services, according to findings from consultancy NPA Conseil and research firm Harris Interactive’s latest OTT barometer. However, 23.9 per cent use catch-up on a daily basis, mostly during prime-time, while 13.8 per cent and 14.7 per cent have a weekly and monthly usage respectively. […]

November 20, 2020From Pascale Paoli-Lebailly in Paris

Research: TV helps legitimise younger brands

Effectv, the advertising sales division of Comcast Cable, in partnership with industry body VAB, has released a new report, The Halo Effect: TV as a Growth Engine, which analyses TV’s influence on businesses’ ability to drive financial outcomes and growth by life stage. The analysis found that both direct-to-consumer (DTC) and non-DTC brands across all […]

November 20, 2020

Salto: 100K subs in 3 weeks

French daily Le Figaro is reporting that the French PSB-backed SVoD service has signed up some 100,000 subscribers in its first three works of existence. By way of comparison, in September 2014, following its launch in France, Netflix had reached that milestone in two weeks, before additional competition made the space even more competitive. At […]

November 19, 2020By Colin Mann