Advanced Television

Consumer Behaviour

Research: 53% of US now value tech more

International research firm Parks Associates has released research showing 53 per cent of US broadband households claim that they value technology more now than before, following the outbreak of Covid-19 and the resulting social distancing and stay-at-home orders across the country. The research, fielded between March 8th and April 3rd to US heads of broadband […]

April 16, 2020

US TV audiences turn to news & religious content

605, a television measurement and analytics company, has published insights revealing increased viewership of news and religious programming in March 2020 as Covid-19 spread across the US. The insights were derived from 605 PLATF0RM, a web-based application that provides national television networks, advertisers and agencies with measurement and analysis across linear, over-the-air, DVR and STB […]

April 15, 2020

Study: Pandemic raising news consumption

Analysis from evidence-based insights and consulting company Kantar’s Covid-19 Barometer, which explores the market implications of the Coronavirus, suggests that news consumption is up, as people seek to stay informed, revealing how people are reacting and adapting to the ‘new normal’ as the pandemic progresses. Now surveying more than 30,000 consumers across over 50 markets, […]

April 14, 2020

Research: Half UK adults exposed to fake Covid-19 claims

Almost half of UK online adults came across false or misleading information about coronavirus (Covid-19) in the last week, media regulator Ofcom has found. Ofcom is conducting weekly research to help understand how people are receiving and acting on information during the current pandemic. Its first results from week one of the ‘lockdown’ show that […]

April 9, 2020

Europe: VoD up 41%, live streaming down 30%

Covid-19 has had immediate impacts on streaming consumption patterns and engagement, with marked differences in the past month alone, according to Conviva’s latest streaming data report. In this unprecedented time for streaming, Europe-based video publishers face distinct challenges. Key findings in the report include: • Streaming was stable in March for European publishers – On […]

April 8, 2020

Research: Covid-19 broadband usage “reaching a plateau”

Broadband consumption is showing indications of reaching a plateau in markets that have been ‘quarantined’ against the coronavirus pandemic, according to data analysed by OpenVault, a provider of technology solutions and industry analytics for broadband operators. Following three weeks of double-digit percentage growth, the total downstream data usage in those markets with shelter-at-home policies declined […]

April 8, 2020

Data: Covid-19 reshaping content consumption

Video advertising platform Unruly has released a study that investigates how the Covid-19 pandemic is impacting consumer interests and behaviours. Results revealed that overall time spent online has dramatically increased in the US – with consumers spending a lot more time than before on their mobile phones (50 per cent), connected TVs (42 per cent) […]

April 8, 2020

France: 1 in 3 used SVoD in last 12 months

Nearly nine out of 10 (86 per cent) French people know about SVoD, according to a Médiamétrie survey. A third of internet users have watched a programme on at least one platform in the past year, which represents 18 million people across the country; i.e. an increase of 5.8 million in two years. These are the […]

April 8, 2020

Zen Internet voted UK’s best broadband provider

Zen Internet has been voted the UK’s best broadband provider in the annual Broadband Genie home broadband survey. The Lancashire ISP was voted most recommended and most trusted and had the fastest standard and superfast broadband speeds, while also achieving excellent results in all other categories. Zen was not the only ISP to take home […]

April 7, 2020

Survey: 44% of US with vMVPD switched from pay-TV

Consumer research from Leichtman Research Group (LRG) found that of US households that currently have a live streaming vMVPD pay-TV service (virtual Multichannel Video Programming Distributors, like Hulu + Live TV, Sling TV, YouTube TV, or AT&T TV NOW), 44 per cent switched directly from a traditional (cable, satellite, or Telco) pay-TV service, and 26 […]

April 7, 2020