In the week that SpaceX has been given a market valuation of some $180 billion (€165.7bn) it is no great surprise that the overall space economy is forecast to triple in value to around $1.8 trillion and growing at twice the rate of global GDP, according to an Insight Report from the World Economic Forum, […]
Research reveals that S4C’s economic contribution has resulted in 1,900 jobs and generated £136 million (€159m) for the Welsh economy. The research was carried out by Wavehill for the public broadcaster, to measure S4C’s economic and social impact on Wales and beyond for the 2022-23 financial year. The report shows that S4C, which broadcasts over […]
Data reveals that since the start of 2024, the UK Government is boosting access to fast and reliable Internet at an unprecedented speed, putting nearly 380,000 rural premises in line to access a better broadband connection. The upgrades will give rural communities access to the fastest Internet on the market, helping to grow the economy. […]
After streaming media subscriptions skyrocketed in 2020 as consumer behaviour shifted dramatically during a global pandemic, the industry is normalising with sustained and steady growth, according to benchmarking data from subscription management and billing platform Recurly. Recurly’s report, Recurly State of Subscriptions: Media and Entertainment, found that the digital media and entertainment industry experienced a […]
Findings from monetisation suite Zuora’s latest Subscription Economy Index (SEI) report indicate that companies in the SEI have experienced 3.4x faster growth rates than the S&P 500 over the past 12 years. In 2023, amid economic challenges and slowed digital transformations, companies in the SEI demonstrated resilience through Total Monetisation strategies. By aligning and evolving […]
Evergent, the customer management and monetisation player for streaming and digital subscription businesses, reveals the top five ways that media organisations and direct-to-consumer streaming services are missing out on revenue. The insights are based on Evergent’s experience onboarding 800 million subscribers in 180 countries and point the way to fix changes that can make a […]
Sixty-nine per cent of US CTV users prefer streaming free, ad supported streaming TV (FAST) content instead of a paid subscription without ads, and over half (53 per cent) spend two or more hours per week using FAST applications, according to a study, The Big Shift: Wave III, from connected TV and cross-screen advertising specialist […]
Creative data company Vidmob and TikTok have unveiled insights from a collaborative study to pinpoint the creative strategies – such as real people, direct connection, and brand integration – that propel success for brand advertising campaigns. More specifically, the research identifies the key visual and creative elements that significantly boost engagement and purchase intent within […]
Findings from the 2024 Retail Advertising Outlook Report from omnichannel advertising specialist Mediaocean reveals that paid social media spend for retail brands looks likely to skyrocket in 2024, with 72 per cent of respondents planning on increasing spend in this channel (highest). Retail ad spend will rise on a macro scale, with industry optimism reflected […]
According to findings from research firm Dell’Oro Group, telecom operators are now scaling back their investments in 5G. Preliminary data show that worldwide telecom capex, the sum of wireless and wireline/other telecom carrier investments, declined for the full year 2023 in nominal USD terms, recording the first contraction since 2017. This deceleration in the broader […]