Leichtman Research Group (LRG) reports that the largest pay-TV providers in the US – representing about 96 per cet of the market – lost about 5,035,000 net video subscribers in 2023, compared to a pro forma net loss of about 4,590,000 in 2022. The top pay-TV providers now account for about 71.3 million subscribers – […]
Western Europe will lose nearly 9 million pay-TV subscribers between 2023 and 2029 to reach 93 million – down by 8 per cent, according to the Western Europe Pay-TV Forecasts report from analyst firm Digital TV Research. This is nowhere near as bad as the US as pay-TV penetration will still be 53 per cent […]
Portugal ended 2023 with 4.6 million pay-TV subscribers, an increase of 96,000 (2.1 per cent) on the previous year, marking the lowest annual growth rate since 2013. The penetration rate for pay-TV services amounted to 98.3 per cent, up 1.6 per cent on 202, according to data published by the National Communications Authority (Anacom). Subscriber […]
Multiplay service revenue in Asia-Pacific is expected to grow at a compound annual growth rate (CAGR) of 2.4 per cent from $245 billion (€224.1m) in 2023 to $276.3 billion by 2028, driven by the continued rise in the number of multiplay households in the region, and growth in the average monthly multiplay household spending, forecasts […]
Latin America will have 165 million SVoD subscriptions by 2029, up from 110 million at end-2023, according to the Latin America OTT TV and Video Forecasts report from analyst firm Digital TV Research. Brazil will provide 59 million SVoD subscriptions by 2029, with Mexico bringing in a further 43 million. Seven US-based platforms (Netflix, Prime […]
Yahoo has released survey findings showing how advertisers are thinking about dynamic creative optimisation (DCO) for 2024. As rapid advancements in AI evolve and impending cookie deprecation refocuses energy on performance creative, Yahoo surveyed over 300 brand and agency advertisers to understand their current use of DCO. Powered by AI and machine learning technology, DCO […]
The living room is the environment at home that’s best suited for advertising to succeed. That’s the key finding from a study of video advertising that examined where in the home advertising was most likely to be remembered – and why. The Context Effects study – jointly conducted by Map The Territory and Tapestry Research, […]
US local broadcast television industry trade body TVB has released the findings of the 2024 Purchase Funnel Study which seeks to identify the importance of media platforms in influencing consumers during the purchase decision process. TVB commissioned GfK to conduct this study, which looked at consumers exposed to advertising across eight categories through ANY of […]
Analysis shows that UK electronics and telecommunication manufacturers are starting the year on a strong footing after seeing their profitability improve over the key Christmas quarter. Mid-sized firms in the sector have benefitted from demand for products and stabilising supply chains, according to the latest Manufacturers’ Health Index, compiled quarterly by inventory management software brand Unleashed, part of […]
North American OTT TV episode and movie revenues will reach $100 billion (€92.2bn) in 2029, up from $81 billion in 2023, according to the North America OTT TV & Video Forecasts report from analyst firm Digital TV Research. The US will contribute $16 billion from the $19 billion additional revenues, with Canada supplying the rest. […]