Advanced Television

Research

Ant & Dec finale pulls 5.3m peak audience

Ant & Dec’s Saturday Night Takeaway final peaked with 5.3 million viewers on ITV1 on April 13th, bringing the final series (for now) to a close with a two-hour special. This contributed to ITV1 having the biggest share of viewing across any channel on the day. The final episode averaged 4.6 million viewers with a 34 […]

April 15, 2024

Report: Software-defined satellites create market opportunities

The satellite communications market has seen significant changes across its value chain, bringing forth new technological innovations that include flexible satellites and more specifically, software-defined satellites (SDS). Geostationary Earth Orbit (GEO) satellite operators have been compelled to respond to increased competition amidst these market shifts. One approach is to optimise the utilisation of GEO satellites; […]

April 15, 2024

Young viewers, crime content fuel C4 streaming records

Channel 4 delivered its biggest ever month of streaming in March, with viewing up 40 per cent year-on-year to 6.9 billion viewer minutes, boosted by growth from young viewers and a trio of new factual titles. BARB data for the first quarter of 2024 – published as the channel pursues its Fast Forward strategy to […]

April 12, 2024

Spain: Connected TV ad revenues up 120%

TV ad revenues remained largely flat in 2023 in Spain with a slight increase of 0.3 per cent to €1.73 billion, according to Infoadex – but Connected TV made huge gains. FTA nationwide TV took the majority of revenues with €1.48 billion, down 2.6 per cent from €1.51 billion in 2022. Pay-TV channels saw ad […]

April 12, 2024From David Del Valle in Madrid

Strong start to 2024 for ITV Drama

ITV Drama has reported its best start to the year for six years with the top four performing new original dramas in 2024 all coming exclusively from ITV. In the company’s first quarter (January – March 2024), across both ITVX and linear channels, ITV drama reached 44 million viewers which equates to more than 72 […]

April 12, 2024

Data: March Madness women’s final viewing surpasses men’s

The growth of women’s sports viewership was brought to the forefront during the 2024 March Madness tournament, reports Samba TV. In fact, for the first time in a March Madness tournament, the women’s Championship Game surpassed the men’s Championship Game in viewership, with 21 per cent more US households watching the South Carolina vs Iowa […]

April 12, 2024

Report: Password sharing crackdowns impacting SVoD churn

Horowitz Research’s State of Media, Entertainment & Tech: Subscriptions 2024 report sheds important light on how recent crackdowns on password sharing are impacting consumer behaviour when it comes to subscription streaming services. According to the study, half of TV content viewers (52 per cent) have cancelled or lost access to at least one of their […]

April 11, 2024By Colin Mann

Research: US Smart TV ownership rising

The holiday season was good for many of America’s living rooms, with Smart TV ownership increasing in Q1 2024 to nearly eight in 10 households as consumers replace old TVs and embrace streaming video. Hub Entertainment Research’s annual Connected Home study reveals how consumers are still investing in home entertainment technology that improves their home […]

April 11, 2024

Report: Space Economy worth $1.8tn by 2035

In the week that SpaceX has been given a market valuation of some $180 billion (€165.7bn) it is no great surprise that the overall space economy is forecast to triple in value to around $1.8 trillion and growing at twice the rate of global GDP, according to an Insight Report from the World Economic Forum, […]

April 11, 2024By Chris Forrester

Research: GenAI most important consumer trend

The 2024 Telecommunications Advertising Outlook Report from Mediaocean sheds light on current trends with data gathered from leading telecoms marketing professionals. The research crowns generative AI as the most critical consumer trend right now, with 64 per cent citing it as important, beating out Tiktok/social video (54 per cent), and CTV/streaming (54 per cent). Telecom […]

April 11, 2024