Advanced Television

Research

Data: Channel 4 streaming audience up 22% in April

Channel 4 streaming grew 22 per cent year-on-year in April – with a total of 6.5 billion viewer minutes – according to BARB data. The figures show viewing among 16-34s was up 15 per cent year on year to 1.7 billion viewer minutes, as Channel 4 streaming reached more young viewers (16-34) than any other […]

May 10, 2024

Study: Role of TV panel research changing

Despite dramatic changes across the TV market and measurement landscape, consumer research panels seem set to remain a critical building block for measurement solutions for the foreseeable future. The Future Role and Value of Panels in US TV Measurement, released by the Coalition for Innovative Media Measurement (CIMM), analyses the purpose and usage of consumer […]

May 9, 2024

Data: Fubo ads outperform average attention

TVision, the company measuring TV and CTV viewer engagement, and FuboTV, the US sports-first live TV streaming platform, have revealed that Fubo ads outperform average attention across CTV apps and linear, capturing more attention among 24-54 year olds than all other benchmarks. According to insights gleaned from TVision’s passive CTV viewing panel, Fubo audiences are […]

May 9, 2024

Report: Brand risk spikes 59% during major sporting events

Integral Ad Science (IAS), the media measurement and optimisation platform, has released its 19th edition of its Media Quality Report (MQR). The annual report analyses over 280 billion digital interactions daily from across the globe to provide both advertisers and publishers with benchmarks to measure the quality of their digital advertising campaigns and inventory. The […]

May 8, 2024

Forecast: Slower growth for telco services market

Global spending on telecom services and pa-y TV Services reached $1,509 billion (€1,404.3bn) in 2023, an increase of 2.1 per cent over 2022, according to the International Data Corporation (IDC) Worldwide Semiannual Telecom Services Tracker. IDC expects worldwide spending on telecom and pay-TV services will increase by 1.4 per cent in 2024 and reach a total […]

May 8, 2024

Baby Reindeer spends third week at Netflix #1

Baby Reindeer, the true story of creator Richard Gadd’s experience with a stalker, was the most-watched title on Netflix in the week beginning April 29th, spending its third consecutive week atop the English TV List, with 18.6 million views. Also having a big week was Heeramandi: The Diamond Bazaar (India), the period drama from BAFTA […]

May 8, 2024

Research: Prime Video leads SVoD ad tiers in US

Findings from Hub Entertainment Research provide the strongest evidence yet that the majority of consumers will opt for lower cost ad-supported video services over higher priced premium ad-free offerings. Hub’s quarterly TV Churn Tracker is an examination into which platforms viewers in the US are adding or dropping and why. Key findings from Q1 2024 […]

May 7, 2024

Report: Positive momentum in SEA premium VoD sector

The premium VoD landscape in Southeast Asia (SEA) is witnessing a robust resurgence, as revealed by the latest Q1 2024 analysis conducted by ampd, the digital measurement platform owned and operated by Media Partners Asia (MPA). In Q1 2024, SEA’s premium VoD sector exhibited stability and growth, with a total viewership of 96.3 billion minutes, […]

May 7, 2024

Forecast: Operators to increase cloud network investmests

A study by Juniper Research, the specialist in telecommunications, forecasts that operators will invest $26 billion (€24.16bn) in cloud services in 2024, with expenditure growing to $65 billion in 2028. Telecommunications cloud refers to the implementation of cloud technology, services, and architecture into operator core networks, with this centralisation enabling operators to develop automated network […]

May 7, 2024

Research: More Swedish homes choosing streaming with ads

Currently, 65 per cent of households in Sweden have a paid streaming video service. It’s a stable level, with no growth in the number of paying households, reports Mediaivision. One way to increase consumer interest is to offer cheaper subscriptions through hybrid video-on-demand (HVoD), which is partially financed through advertising Since the turn of the […]

May 7, 2024