Advanced Television

Research

Forecast: APAC sports rights costs to grow 5.6% in 2022

The market for sports rights and sports media revenues across Asia Pacific recovered in 2021 after the damaging impact of the Covid-19 pandemic in 2020 and is expected to grow at a sustainable rate over 2021-26, according to a report from Media Partners Asia (MPA). The main driver will be consumer and advertiser demand for […]

May 9, 2022

Forecast: 1.3bn 5G connections by YE22

According to research firm Omdia, 540 million 5G connections were reached at the end of 2021 and will pass 1.3 billion in 2022. 5G will account for almost 60 per cent of global mobile service revenues in 2026, coming from 40 per cent of subscriptions by volume. Omdia expects more 5G subscriptions to be added […]

May 9, 2022

Report: US podcast ad revenue hits $1.4bn in 2021

The explosive revenue growth of podcast advertising reached a new high in 2021, racing well past the $1 billion (€0.95bn) mark to $1.4 billion. Podcast advertising grew 2X faster in 2021 (+72 per cent) than the total internet ad market according to the sixth annual IAB U.S. Podcast Advertising Revenue study, prepared for IAB by […]

May 9, 2022

Italy: Only Rai sees audience growth in 2021

Rai was the only major Italian broadcaster to register an audience growth in 2021 compared to the previous year, according to data published by the Communications Authority (AgCom). The public broadcaster had an average daily audience share of 36 per cent (+0.8 per cent), ahead of Mediaset with 31.9 per cent (-0.2 per cent), Discovery […]

May 6, 2022From Branislav Pekic in Rome

Ofcom: End-of-contract notifications driving better customer deals

More people are taking out new contracts and securing better deals with their broadband provider after being reminded their contract is up, according to new Ofcom research. In February 2020, Ofcom introduced rules requiring phone, broadband and pay-TV providers to warn customers when their current contract is ending, and what they could save by signing […]

May 6, 2022By Colin Mann

Report: Ad investment by Big Tech at $46.6bn in 2021

A WARC analysis of advertising investment by eight major digital platforms has underlined the importance of ‘Big Tech’ to the health of the global ad economy. Advertising expenditure by Alibaba, Alphabet, Amazon, Baidu, Meta, Microsoft, Netflix and Tencent in 2021 totalled $46.6 billion (€44.11bn), up 49.4 per cent year-on-year, accounting for 6 per cent of […]

May 5, 2022

Study: Families gather around streamer shows

Findings from a study on the rise of family co-viewing among streaming audiences commissioned by ad-supported streaming specialist, Future Today, suggest that 94 per cent of parents have upped co-viewing in the last year. “There is a misperception that the explosion in screens has created siloed TV viewing, with families watching from different devices and […]

May 5, 2022

Report: Ad-spend on SVoD platforms over $369m in Q1

This year, 1.88 billion people around the world will use SVoD services like Netflix, Disney+ and Prime Video. Recently, a number of services – including Netflix – have announced they will likely introduce ad supported options to make up for loss of revenue from dwindling subscriptions. MediaRadar recently reviewed advertising across multiple ad-supported streaming platforms, […]

May 5, 2022

Report: EU broadband, UK ranks 15th

In Fair Internet Report’s latest analysis of internet speeds across the UK and the EU, the company found that while the UK still holds a lead over the EU as a whole when it comes to internet speeds, that lead is rapidly disappearing. In fact, the UK’s lead has decreased from 42 per cent to […]

May 5, 2022

Study: UK needs guidance to optimise streaming spend

In March, Netgem teamed with Point Topic and commissioned an independent firm to conduct a UK survey on TV and streaming habits, ISPs and what channels people were watching. The study suggests that even though bundling of pay-TV is still high at 45 per cent of households, adoption of streaming services is even higher – […]

May 5, 2022