Parks Associates’ Smart Home Dashboard, quarterly consumer research featuring surveys of US internet households, finds 45 per cent of US internet households have at least one smart home device and 18 per cent have six or more. “Heading into 2024, the profile of the smart home adopter looks different than in the earlier years of […]

Two years after small subscriber losses disappeared an eventual $200 billion in shareholder value, Netflix has almost fully recovered its peak share price, and kicks off the latest round of media and entertainment earnings with the wind at its back reports Parrot Analytics When analysing key metrics such as subscribers, profitability, and audience demand, it’s […]

UK companies revised their marketing spend up once again in Q1 2024, stretching a run of growth that dates back to the second quarter of 2021, according to the latest IPA Bellwether Report. A sustained upturn in marketing spend comes amid an improving economic backdrop for the UK economy, with an impending emergence from recession […]

As cookies are phased out and new measurement techniques come to the fore, 2024 will be a year defined by disruption, uncertainty and experimentation. According to WARC data, only a small fraction of marketers (2 per cent) are using the following measurement techniques in combination – marketing mix modelling (MMM), experiments, attribution – to assess […]

Ofcom has published the latest figures for complaints the media regulator has received about the UK’s main broadband, mobile and pay-TV providers. The figures cover the period from October to December 2023. During that period, complaints remained at similar levels to the previous quarter in 2023. Complaints about landline, fixed broadband and pay-TV all fell […]

3 Body Problem, the drama series from David Benioff, DB Weiss,and Alexander Woo, spent its third week atop Netflix’s English TV List in the week commencing April 8th, clocking 4.8 million views. Guy Ritchie’s aristocratic gangster series The Gentlemen claimed third place (3.7 million views) in its sixth week and the limited series adaptation Ripley, […]

A study from research firm Parks Associates, The Viewer Journey: Navigating Streaming Options, reveals US Internet households now consume 43.5 hours of video per week on average across all viewing devices, an increase of more than six hours from 37.2 hours in 2020. Additionally, 61 per cent of households watch paid streaming services on a […]

Network management software company, Auvik, has released a data-driven networking trends report using Google Trends and other sources to analyse internet user behaviour dating back to 2004, revealing the urgency for businesses to adopt sophisticated security measures. The primary goal of the study was to help business and IT professionals identify the rising need for […]

ITV has reported that The 1% Club has become the biggest game show on UK television over 2023 and to date with its current series averaging 5.8 million viewers in consolidated figures. The show’s ratings success also makes it ITV’s biggest original game show in a decade. Hosted by Lee Mack, the show, which last […]

Professional services company Accenture has launched its Media Thrive Index to assess the impact of reinvention strategies on media and entertainment companies’ ability to succeed financially and strategically in an increasingly challenging industry. The Media Thrive Index is a response to the findings of Accenture’s third annual Reinvent for Growth global entertainment study, which surveyed […]