Advanced Television

Research

Forecast: 5G to top 1bn subs in 2022

North America is forecast to lead the world in 5G subscription penetration in the next five years with nine-of-every-ten subscriptions in the region expected to be 5G in 2027, according to forecasts contained in the latest edition of the Ericsson Mobility Report, which also predicts that current global 5G subscriptions will pass the one billion […]

June 21, 2022

Forecast: India comms revenue to grow 5.8% CAGR

The total fixed communication services revenue in India is expected to increase at a compound annual growth rate (CAGR) of 5.8 per cent from $7.4 billion (€7bn) in 2021 to $9.8 billion in 2026, mainly driven by the strong growth in the fixed broadband segment, forecasts GlobalData, a data and analytics company. GlobalData’s India Fixed […]

June 21, 2022

Survey: BBC most trusted news outlet among teens

A survey for BBC Bitesize suggests that the BBC is the most trusted news source for young people among traditional broadcast and print media, as well as digital media channels including Instagram, TikTok and YouTube. It comes as BBC Bitesize launches the ‘Other Side Of The Story’ campaign to help 11-16 year olds navigate fake […]

June 20, 2022

Kate Bush tops fitness playlists on Spotify

Research from PureGym has revealed that the 1985 Kate Bush classic Running Up That Hill (A Deal With God) is now providing the soundtrack to fitness regimes around the world, as it now ranks as the second most popular song for runners on Spotify. Following a return to the charts thanks to the song’s inclusion […]

June 20, 2022

Study: DTC brands increase CTV spend in 2022

Findings from a study by CTV advertising and marketing technology platform Digital Remedy suggest that marketers are increasingly turning to CTV/OTT to reach audiences. “The growth we are seeing in the DTC space is remarkable – and while DTC marketers recognise the potential of CTV/OTT, many of them are just beginning to allocate spend there,” […]

June 17, 2022

Report: Concerns over digital audio ad fraud

Integral Ad Science (IAS), a global player in digital media quality, has released its 2022 Amplifying Media Quality in Digital Audio Report. In partnership with YouGov, a global public opinion and data company, IAS surveyed US digital media experts  — including publishers, ad buyers, and adtech experts — on their expectations for digital advertising in […]

June 17, 2022

Study: Demand for diversity content in US

As the US celebrates Juneteenth for the second time as a national holiday, it’s an opportunity for corporate America to think about ways in which they can make meaningful contributions to closing racial divides and equity gaps that exist for Black Americans, notes Horowitz Research. Over the past couple of years, there’s been a growing […]

June 17, 2022

Analysis: Potential Netflix/Roku synergies

Noting reports that Netflix may be mulling a bid for streaming platform operator Roku, Toby Holleran, Research Manager, Ampere Analysis, identifies one obvious barrier for Netflix in that it would need to raise the cash to fund such an acquisition, given that it already carries $15 billion (€14.4bn) of long-term debt, and total liabilities of […]

June 16, 2022By Colin Mann

Netflix tops US ‘must keep TV’ list

Netflix once again tops consumer research and insight consultancy SRG’s ‘Must Keep TV’ list in 2022 for the fourth year in a row, solidifying its presence as the leading ‘Must Keep TV’ brand in the US, despite reporting its first-ever loss of subscribers in its Q1 results earlier this year. SRG’s annual ‘Must Keep TV’ […]

June 16, 2022

Forecast: 5G connections to top 1bn in 2022

Worldwide 5G connections are enjoying a strong pace of growth in 2022, elevating 5G from a nascent to a fledgling technology, reports analyst firm CCS Insight in its latest global market forecast. After two years of turbulence that saw deployment and expansion of 5G networks disrupted by the pandemic, a clearer path to adoption is […]

June 16, 2022