CTV industry specialist Wurl has published The CTV Trends Report 2024 – a data-driven study that looks at shifts across both the content and ad experience on connected TV taking shape this year. The report reveals metrics on sessions, ad load, and viewership in order to provide streamers and content providers with insights that can […]
tvScientific, the performance advertising platform for connected TV (CTV), has released a study which finds that 60 per cent of marketers agree they feel more pressure to show outcomes and return on ad spend (ROAS) from holiday campaigns this year – with 70 per cent agreeing that improved brand awareness and increased sales are important […]
Netflix has shared its latest Engagement Report, which shows what people watched on Netflix from January to June 2024. Introducing the report, the streaming platform said: “Watchtime — or engagement — is our best indicator of member happiness. When people watch more, they stick around longer and recommend Netflix to others. In the first half of […]
FinanceBuzz conducted a study analysing the monthly prices for both standard and premium streaming subscribers over the 20 years since the services were first launched. The study tracked the pricing changes of Hulu, Paramount+, Peacock, Max, Netflix, Prime Video and Apple TV+ in the US. It begins with Hulu’s launch in 2007, which did not […]
Spotify, the audio streaming subscription service, is now turning to opportunities in the video advertising space whilst making it easier for brands to run multi-media campaigns on the platform. And, while Spotify is not a social platform, it is looking to better facilitate community and connection between fans and artists, ntes WARC Media’s Platform Insights: […]
Nine in ten (90 per cent) Brits say Y2K popular culture has come back into fashion, with almost a quarter (22 percent) of current teens believing it would have been a simpler time to be young, before social media was so prevalent. And the research revealed the best things about the decade, with Harry Potter […]
Channel 4’s streaming growth continues, with minutes viewed up 25 per cent (to 42 billion) between January and August 2024. In August alone, total viewer minutes grew 11 per cent year on year (to 4.4 billion viewer minutes). Latest Barb data also shows the channel continues to grow its overall audience, with a 4 per […]
US Television viewing in August was boosted by the 2024 Paris Olympics, according to The Gauge report from Nielsen. The Summer Games had the most notable impact on broadcast viewership, notching growth levels more typical for September with increases of 8 per cent versus July and 11.7 per cent year over year. The broadcast category […]
Novaspace, the space consulting and market intelligence firm, has announced the release of the 27th edition of Satellites to be Built and Launched, forecasting a record-breaking surge in satellite demand through 2033. This edition forecasts an average of over 3,700 satellites launched annually between 2024 and 2033 – equivalent to 10 satellites per day and […]
Mediavision’s Q2 analysis of the Swedish audio market shows that daily listening time is stable compared to the same period last year. The total listening time amounts to 100 minutes on an average day, covering both live radio and digital audio (audiobooks, music, and podcasts on demand). It is evident that the country’s listening behaviour […]