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Shazam drives Super Bowl engagement

Shazam drives Super Bowl engagement

Shazam, the media engagement company, has revealed that this year’s Super Bowl broadcast is the company’s most successful to date, with exclusive content from Bruno Mars and featured advertisers helping…

Civolution ranks Super Bowl ads

Civolution ranks Super Bowl ads

Budweiser’s ‘Puppy Love’ was the runaway winner of Super Bowl 2014. The cute commercial, which tells the story of an unlikely friendship between a horse and a puppy, was not…

Twitter buys 900 IBM patents

Twitter buys 900 IBM patents

Twitter has bought a batch of more than 900 patents from IBM, and resolves a row between the two parties where IBM was alleging that Twitter was infringing its patents.…

TiVo: 76% of viewers do focus on TV

TiVo: 76% of viewers do focus on TV

TiVo has published the results of its 2013 Social Media and Multitasking Survey. The survey found that, despite the prevalence of multitasking in everyday life, most are actually actively watching…

Twitter and GfK partnership

Twitter and GfK partnership

Twitter and GfK have formed a partnership to introduce GfK Twitter TV Ratings in Germany, Austria and the Netherlands. The new service will provide insights into the frequency and reach…

BBC launches Instagram news

BBC News is stepping up its social media offerings after mobile and tablet viewing figures overtook desktop use for the first time in December. BBC News launched Instafax, a new…

Sky IQ predicts 2014 TV habits

Sky IQ, a wholly-owned subsidiary of BSkyB specialising in TV viewing behaviours, has published a range of predictions for 2014 from the musings of Liam Plowman Strategy & Propositions, Sky…

TV ads more effective when combined with Twitter

TV ads more effective when combined with Twitter

In an analysis conducted for Twitter, MarketShare has found that TV ads were more effective when combined with Twitter paid advertising for the category examined. The study – which focused…

Facebook debuts video ads

Facebook  will begin selling video ads later this week reports the WSJ. The ads will play automatically in users news feeds as Facebook targets a share of the $66.4 billion…

Scripps signs up for Viggle second screen

Scripps Networks Interactive, whose lifestyle media brands include Food Network, HGTV and Travel Channel, has become the first programmer to offer the Viggle social platform to all Scripps advertisers. Viggle,…