BBC World News in 330m homes
May 21, 2012
An EMS survey has revealed continued growth in reach, loyalty, and frequency of viewing for BBC World News.
BBC World News continues to grow its audience with a 5 per cent increase in weekly audiences and 14 per cent in daily viewers year on year.
Meanwhile, BBC.com has delivered a strong Q1, with Comscore showing 15 million unique users across Europe, making it the largest international news site on the continent.
Growing numbers of people are accessing BBC News on mobiles and tablets. In an average month, the BBC News sites and apps are visited by around 8.5 milllion users worldwide on mobile and tablet devices.
BBC World News revealed it has reached a distribution milestone, with more than 330 million households around the world receiving the channel, including a 15 per cent increase in Europe. In France alone, distribution has increased by 119 per cent in the last year.
Colin Lawrence, Commercial Director, BBC World News, comments “The BBC’s audience goes from strength to strength across Europe with BBC World News demonstrating a growing and increasingly loyal audience and BBC.com outperforming all other international news sites. But most importantly, viewers in Europe and around the world turn to BBC World News and BBC.com because we provide high quality international news they can trust.