Research by Twitter and Thinkbox, the marketing body for commercial TV in the UK, has revealed how and why the UK is increasingly using Twitter while watching TV – and how advertisers can be a welcome part of their conversations.
The study – #TVTwitter: how advertisers get closer to conversation – launched at Advertising Week Europe, offers
This content is restricted to site members. If you are an existing user, please login. New users may register below.
Copyright Advanced Television Ltd © 2001–2018
Maintained by Elrond Limited