comScore, Google audience metric for brands
February 11, 2014
Digital measurement and analytics specialist comScore and Google are partnering to offer a real-time audience metric designed to help brand marketers easily measure campaigns across screens. After a period of testing, comScore vCE will be available to DoubleClick marketer and publisher clients, built into the widely used ad management platform.
“We’re deeply committed to creating metrics that
This content is restricted to site members. If you are an existing user, please login. New users may register below.