Advanced Television

Twitter + TV essential for reaching influencers and followers

June 18, 2014

Twitter and Starcom MediaVest Group (SMG) have revealed the first consolidated results coming from the pair’s Social TV Lab. The Lab was a main component of the multi-year, first-of-its-kind partnership that SMG and Twitter announced in 2013. The lab was established to deepen awareness of new second screen behaviours

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Categories: Advertising, Consumer Behaviour, Markets, Research, Targetted