Amazon Studios has revealed that it will begin to produce and acquire original movies for theatrical release and early window distribution on Amazon Prime Instant Video.
Whereas it typically takes 39 to 52 weeks for theatrical movies to premiere on subscription video services, Amazon Original Movies will première on Prime Instant Video in the US just four to eight weeks after their theatrical debut. Amazon Original Movies will focus on unique stories, voices, and characters from top and up-and-coming creators.
“We look forward to expanding our production efforts into feature films. Our goal is to create close to twelve movies a year with production starting later this year,” said Roy Price, Vice President, Amazon Studios. “Not only will we bring Prime Instant Video customers exciting, unique, and exclusive films soon after a movie’s theatrical run, but we hope this programme will also benefit film-makers, who too often struggle to mount fresh and daring stories that deserve an audience.”
Amazon Original Movies creative development will be led by independent film visionary Ted Hope. Hope co-founded and ran production company Good Machine, which produced notable and Academy Award-nominated films such as Eat Drink Man Woman and Crouching Tiger, Hidden Dragon.
“Audiences already recognise that Amazon has raised the bar with productions in the episodic realm, tackling bold material in unique ways and collaborating with top talent, both established and emerging. To help carry the torch into the feature film world for such an innovative company is a tremendous opportunity and responsibility,” said Ted Hope, the new Head of Production for Amazon Original Movies. “Amazon Original Movies will be synonymous with films that amaze, excite, and move our fans, wherever customers watch. I am incredibly thrilled to be part of this.”