Advanced Television

Audiences ok with ads if content is free

September 14, 2015

The way audiences watch television is changing. With new types of video services competing for viewers’ time, traditional players must respond to survive. But what kind of new viewing habits are evolving, and how will the current wave of innovation permanently alter the way consumers watch broadcast content? In August 2015, Brightcove commissioned research firm Vanson Bourne to ask 4,000 viewers across the UK, France and Germany about their video consumption habits, preferences and tolerance for advertising.

Key highlights include:

This content is restricted to site members. If you are an existing user, please login. New users may register below.

Existing Users Log In
New User Registration
*Required field

Categories: Advertising, Articles, Broadcast, Companion devices, Consumer Behaviour, Mobile, OTT, Portable Media, Research, VOD