Adform, the ad tech partner for media agencies, trading desks, advertisers and publishers, with Dailymotion, the online video platform, have announced a global partnership that allows advertisers to purchase Dailymotion’s in-stream inventory and to access the video platform’s worldwide audience.
Dailymotion Exchange (DMX), Dailymotion Advertising’s global and premium video marketplace, has finalised an OpenRTB integration with one more Demand Side Platform (DSP): Adform. This move enables Adform’s global clients to access the second largest source of video advertising in the world. DMX’s premium video inventory is offered across desktop, mobile, tablet, game console, and connected TV in more than 180 countries.
The OpenRTB integration will allow Adform’s clients to benefit from fast and secure access to DMX’s instream inventory with enhanced targeting options. Buyers will be able to bid on the open auction and create customised, private deals tailored to their business objectives.