FOX launches live primetime streaming in beta
July 12, 2016
FOX has become first US broadcast network to live-stream primetime programming to all 210 television markets nationwide, reaching more than 98 per cent of pay-TV subscribers, representing 96 million homes.
From July 11, viewers can access to a simulcast of the network’s primetime entertainment programming via FOX.com and FOX NOW for iPhone, iPad, Android, Kindle Fire, Apple TV and Google Chromecast.
Live streaming debuted with the first live performance episode of the hit dance competition series So You Think You Can Dance: The Next Generation. Going forward, FOX will simulcast primetime entertainment programming every night, including Wayward Pines, broadcast’s No. 1 scripted series this summer; the hit cooking competition series Masterchef; Hotel Hell; Home Free; the FOX special Teen Choice 2016, airing Sunday, July 31; and all of FOX’s series in the upcoming 2016-17 season. Live sports programming on FOX will continue to be available for streaming via FOX Sports GO.
FOX’s new live-streaming capability will enable FOX affiliates dynamically to insert local-market advertising and display station branding.
“From the start of the on-demand and over-the-top viewing revolution, FOX has been at the forefront of providing greater access to our buzz-defining shows, like Empire, Lucifer, Scream Queens and Family Guy,” said Dana Walden and Gary Newman, Chairmen and CEOs of Fox Television Group. “Adding nationwide primetime live streams is just another great example of how the FOX Digital Consumer Group, under Brian Sullivan’s leadership, is innovating to give viewers the convenience and flexibility to watch our programming whenever and wherever they want.”