Advanced Television

Sizmek partners with BrightLine

March 15, 2017

Sizmek, the open ad management company for multiscreen ad experiences, and BrightLine, a specialist in advanced TV advertising, have partnered to help brands deliver engaging and interactive video experiences across all screens, including desktop, mobile, tablet and OTT platforms.

“Media agencies, creative agencies and publishers now have an economical option to reach audiences across screens with interactive video, going beyond the desktop,” said Mark Grether, Executive Chairman at Sizmek. “Brands would have had to design creatives for each different type of screen, and work with each Connected TV provider to execute – a costly and time-consuming effort. Together with BrightLine, we make interactive TV ads more widely accessible for marketers.”

Jacqueline Corbelli, co-founder and CEO of BrightLine, added: “Under pressure to find efficiencies, agencies will sometimes settle for a sub-optimal, one-size-fits-all experience to simplify work flow. Together with Sizmek, we now offer agencies and publishers a best of both worlds solution – world class, truly screen-optimised experiences for connected TV and mobile/desktop, integrated into a single workflow.”

Categories: Advertising, Articles