Advanced Television

Study: Third-party data the strongest driver for OTT ads

February 7, 2018

SpotX, the video ad serving platform, has revealed findings from its report, TV is Total Video: Predicting OTT and the Future of Video Advertising.

Commissioned by SpotX and conducted by Kagan, a media research group within S&P Global Market Intelligence, the study found that 85 per cent of

This content is restricted to site members. If you are an existing user, please login. New users may register below.

Existing Users Log In
New User Registration
*Required field

Categories: Ads, Advertising, Articles, Markets, OTT, Research, Targetted