Research by the International Television Research Group (inTV) – a cooperative group of independent channels whose objective is to promote the benefits of international TV to the advertising/communications industry – and market research firm GlobalWebIndex has identified an untapped TV audience of 112.5 million consumers who are frequent consumers of international TV channels, but who fall outside of the top income segment that advertisers usually target through ad campaigns on international TV channels.

International TV channels (i.e., those that are broadcast beyond national borders) have been

Other posts by Colin Mann:

1. Analysis: SVoDs drive $220bn content spend
2. A TikToking clock heading towards regeneration – or not?
3. European pay-radio: Getting ready

Categories: Advertising, Articles, Broadcast, Consumer Behaviour, DTH/Satellite, FTA, Markets, Pay TV, Research