Advanced Television

Research: Overwhelmed consumers crave return to simplicity

May 23, 2019

Findings from research and analysis firm Hub’s newest study, The Best Bundle, suggest that US consumers are becoming more and more overwhelmed by the proliferation of TV providers and content.

1) The average viewer now watches TV content from 4.5 different sources: including traditional pay TV, streaming subscriptions (Netflix, Hulu, Amazon, YouTube TV, HBO Now, etc.) and

This content is restricted to site members. If you are an existing user, please login. New users may register below.

Existing Users Log In
New User Registration
*Required field

Categories: Articles, Broadcast, Consumer Behaviour, Markets, OTT, OTT, Pay TV, Premium, Research, VOD