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Research: Subs-loss threat for Netflix AVoD

July 4, 2019

Analysis by Hub Entertainment Research into how subscribers would react to an ad-based Netflix subscription plan suggests that many subscribers would be open to the idea, but only with a significant discount off the current ad-free subscription.

With speculation rampant about the possibility of a Netflix ad-supported subscription plan, Hub gauged consumer reactions to the possibility, in its just-released Monetization of Video study.

Highlights from the study:

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Categories: Articles, Broadcast, Consumer Behaviour, Markets, OTT, OTT, Premium, Research, VOD