Research: Subs-loss threat for Netflix AVoD

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Analysis by Hub Entertainment Research into how subscribers would react to an ad-based Netflix subscription plan suggests that many subscribers would be open to the idea, but only with a significant discount off the current ad-free subscription.

With speculation rampant about the possibility of a Netflix ad-supported subscription plan, Hub gauged consumer reactions to the possibility, in its just-released Monetization of Video study.

Highlights from the study:

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