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Research: Netflix subs more likely to downgrade than cancel

January 21, 2019

According to a study conducted by Hub Entertainment Research gauging reactions to Netflix’s new price increase among its subscribers, most respondents say they are unlikely to cancel their account. But there is a bigger risk among premium subscribers, many of whom say they’ll consider downgrading to a less expensive tier.

Among the survey’s highlights:

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Categories: Articles, Broadcast, Consumer Behaviour, Markets, OTT, OTT, Premium, Research, VOD