SES will use IBC to showcase its latest transmission solution which synchronises OTT and satellite broadcasts by delivering IP signals to OTT platforms as fast as satellite to create enhanced live viewing experiences.
The new solution, named ‘Satellite and OTT in sync’, gives broadcasters the power to deliver a more consistent experience to viewers watching any screen, or even multiple screens, by eliminating the delay between their TV broadcast and OTT services.
SES said that even a few seconds of delay between different screens can spoil the live event experience, and this has been a challenge to eliminate.
“SES’s unique solution achieves that synchronisation, giving broadcasters confidence that their viewers will be able to enjoy unforgettable moments,” the company said.
SES’s Satellite and OTT in sync solution takes the source signal on its way to the satellite and distributes it via IP in tandem with satellite. By applying low-latency encoding and tuning to the IP stream at the source, the solution can deliver the content to OTT platforms in sync with the satellite signal. The technique shaves off the seconds of delay between a traditional television broadcast and other low-latency OTT solutions or regular OTT broadcasts.
“Today’s broadcasters are looking to protect and grow their business by delivering the best experience possible during live events, particularly for premium sports. When a fan is watching an important match on an OTT platform and they hear the crowd at the bar down the street cheering before they even see the goal, the disappointment is palpable,” said Ferdinand Kayser, CEO of SES Video. “Being a hybrid video distributor, SES can process video at the source for both satellite and OTT distribution, helping broadcasters deliver a unique, consistent, and satisfying end-user experience.”