TVSquared, a global player in TV attribution, has released 2019 TV ad performance insights for UK brands. The report reveals the highest- and lowest-performing TV buy elements for the year thus far, including days, dayparts, creative lengths and programming genres.
Using data from its always-on ADvantage platform, TVSquared analysed £49.2 million in TV ad spend and more than 300,000 spots from January to September 2019. Cost, response and
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