Advanced Television

Study: Linear TV ad decline continues

February 6, 2020

Findings from independent marketing and media consultancy Ebiquity suggest that linear TV is set to see around a 21 per cent fall in overall adult commercial impacts for advertisers by 2025. While brands can build incremental reach using online video, there is significant room to drive quality.

The video-focused cross media measurement

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Categories: Advertising, Articles, Broadcast, Consumer Behaviour, Markets, Research, Targetted