Study: Linear TV ad decline continues

  •   
  •   
  •   

Findings from independent marketing and media consultancy Ebiquity suggest that linear TV is set to see around a 21 per cent fall in overall adult commercial impacts for advertisers by 2025. While brands can build incremental reach using online video, there is significant room to drive quality.

The video-focused cross media measurement

This content is restricted to site members. If you are an existing user, please login. New users may register below.

Existing Users Log In
   
New User Registration
*Required field

You must be logged in to post a comment Login